Monika Shergill

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Industry heads see huge headroom for growth across TV & digital in India

KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat about the potential for growth in India’s television landscape despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue.

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Netflix India shares what worked for the platform in 2020

Since its launch in 2016, Netflix has been making substantial inroads in India. Initially, despite having a massive content library, it would still lose out to rival streaming services because of its pricier subscription plans.

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"Lockdown exposed audience to streaming services, cultivating new behaviour": Netflix's Monika Shergill

International streaming giants have revealed their audacious plans for India already. Before setting an ambitious goal for India what Netflix has done is expanding the team here with experts who have knowledge of the local market.

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Netflix and its India story

Netflix has been making  a good catch wherever it has been spreading its net over the past three years. But viewers in Indian waters do not get snared easily by the bait of snazzy and edgy content like in other parts of the world and that is something the streamer learned the hard way.

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Netflix India ropes in Tanya Bami as director international originals

Tanya Bami is the latest senior executive to join Netflix as the global streaming giant continues to beef up its India arm. Tanya, Indiantelevision.com has learnt, will join the streamer next week as director international originals. She will be part of the team which Monika Shergill leads.

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