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ALTBalaji’s 'Gandii Baat' enjoys popularity across demographics

ALT Balaji's  highly viewed show Gandii Baat enjoys a tremendous fan base for its projection of stories revolving around the harsh realities of the society, mental taboos in regards to sexual orientations and many more relevant issues.

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ALTBalaji crosses 20 million paid subscribers mark

MUMBAI: Balaji Telefilms' digital arm ALTBalaji has gained more than 20 million paid subscribers by the end of the first quarter of 2019. The streaming player’s subscribers are likely to hit 25 million when its next quarterly results are announced. “We are in mass Hindi-speaking India,” Balaji...

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ALTBalaji partners with sheroes, engages deeper with women content consumers

ALTBalaji, India’s leading homegrown OTT platform, has partnered with women-only social network SHEROES, to grow its engagement with women content consumers who form 55% of its viewership. The OTT platform has always portrayed strong empowered women with female protagonists breaking barriers and...

Television TV Channels Viewership
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ALTBalaji guns for 6X revenue growth, to add 200 hours of original content in FY2020

Within two years of launch, Balaji Telefilm’s digital venture ALTBalaji has figured that Indians don’t mind for paying for preferred content. In the highly competitive OTT space in India, the platform has successfully operated under a subscription-led model on the back of its edgy content.

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Will leverage past successful shows and characters: ALTBalaji's Nachiket Pantvaidya

Ekta Kapoor-led Balaji Telefilm’s digital arm ALTBalaji wants to distinguish its service with Hindi originals targeting the mass audience with a vision to create binge viewing habit among users. Moreover, while the platform has already delivered several hit shows since launch, the OTT platform is...

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