• ICICI, Airtel in world's top 100 brands

    MUMBAI: Telecom major Airtel has become the new Indian brand to have made it to WPP company Millward Brown‘s annual B

  • Talenthouse raises $4.2 mn in series 3 funding

    Submitted by ITV Production on May 05
    indiantelevision.com Team

    MUMBAI: US-based creative crowd sourcing platform Talenthouse has raised $4.2 million from a series of investors in a new round of funding. The investors include director and film producer Brett Ratner, Jean Piggozzi, Est?e Lauder chairman William Lauder, Eric Schmidt?s Innovation Endeavors and 3TS Cisco Growth Fund.

    The company had raised a total of $15.1 million in the two earlier rounds.

    Telenthouse said that this round was not meant to be a "big raise" but should simply be seen as an investment by a group of people that identified Talenthouse as "the first platform for peer-to-peer engagement at scale". The company currently has about 1.5 million members.

    Meanwhile, Talenthouse has also announced the global launch of its social engagement engine. It gives marketers the ability to launch customised campaigns on the site and attach their brands to content.

    It aims to provide a link between web influencers and content creators and brands.

    Anil Ambani?s Reliance Big Entertainment had bought some stake in Talenthouse last year. It also entered into a joint venture to launch Talenthouse India in October last year.

    Based in Mumbai, Talenthouse India oversees growth and business in India and Southeast Asia. It has already collaborated with celebrities like Vidhu Vinod Chopra, Vipul Shah, Shaan, Rocky S, Metallica and brands like Pepsi, Axe, Kurkure, Airtel, and Micromax.

    Image
    Anil Ambani
  • Movies Now to showcase Charlie Chaplin's films

    Submitted by ITV Production on Mar 07
    indiantelevision.com Team

    Mumbai: Movies Now will showcase films of Charlie Chaplin under the initiative called ?Chaplin Chapters?.

    The initiative begins with ?Modern Times? on 8 March at 9 pm where he takes viewers through the journey of industrialisation. He turns against modern society, the machine age and progress. He frantically tries to keep up with a production line, tightening bolts! He is selected for an experiment with an automatic feeding machine and a number of mishaps follow one after the other.

    Another movie that will be showcased is ?The Circus? on 15 March at the same time. This movie was written and directed by Chaplin himself It?s a story of a penniless and hungry Tramp (Chaplin) who is mistaken for a pickpocket and is chased by both the police and the real crook (the latter having stashed a stolen wallet and watch in the Tramp?s pocket to avoid detection). Running away, the Tramp stumbles into the middle of a performance and unknowingly becomes the hit of the show.

    One of Chaplin?s most commercially successful films, The Great Dictator, will be showcased on 22 March.

    ?Chaplin Chapters? is presented by Airtel and powered by Nestle ? Maggi Juicy Specialz in association with ICI Dulux, Johnson?s baby top-to-toe wash, LIC, Head & Shoulders, Parle Agro and Standard Chartered.

    Image
    Charlie Chaplin
  • Anish Daryani joins Orchard Advertising as VP

    MUMBAI: Orchard Advertising has roped in former Ogilvy Africa general manager Anish Daryani as vice president and bra

  • Sony India to spend Rs 1 bn towards marketing during festive season

    BANGALORE: Sony India plans to spend Rs 1 billion towards marketing during the festive season of Durga Pooja and Diwa

  • ESS targets Rs 1 bn from Champions League Twenty20

    MUMBAI: ESPN Star Sports (ESS) has set itself a revenue target of Rs 1 billion from airtime and on-ground advertisers

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