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Pepsi announces Salman Khan as brand ambassador

MUMBAI: Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its...

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PEPSI® DEBUTS ITS SWAG ON THE FASHION RUNWAY

Mumbai, October 8, 2019: The SWAG LEVEL of fashionistas across the country is all set to rise as beverage brand PEPSI® readies for its runway debut. The iconic brand will mark its foray into the world of fashion through a collaboration with homegrown Ready To Wear (RTW) label HUEMN. The collection...

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Pepsi finds new ‘Swagstars’ as it celebrates the spirit of the indian cricket fan

MUMBAI: Beverage brand Pepsi is celebrating the the undying passion of the Indian cricket fan this sporting season. The brand has given its ‘HAR GHOONT MEIN SWAG’ campaign a new twist with a unique FAN-ANTHEM that aims to be an ode to the unassailable SWAG of 1.3 billion Indian cricket fans....

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“Swag is permanent” says Pepsi® to college-goers”

MUMBAI: Temperatures are on the rise across North and South Campus as the cutoffs for this year’s academic session are set to be declared. With over 3 lacs registrations for 62,000 seats across 90 colleges in Delhi University alone, 18 year olds across the country experience a range of emotions as...

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How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

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