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“Swag is permanent” says Pepsi® to college-goers”

MUMBAI: Temperatures are on the rise across North and South Campus as the cutoffs for this year’s academic session are set to be declared. With over 3 lacs registrations for 62,000 seats across 90 colleges in Delhi University alone, 18 year olds across the country experience a range of emotions as...

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How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

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Indian brands show witty side on April fool's day

April fool’s day gives everyone a chance to enjoy some hearty laughs and pranks at the expense of friends, colleagues or families. This is the day when you trust no one and nothing. But sometimes, the trickery is so fine that it takes forever for one to realise that they have been fooled. This 1...

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UEFA brings the UEFA Champions League to India

Mumbai: UEFA is bringing the UEFA Champions League to India through an exclusive fan event hosted by UEFA Champions League Ambassador Luís Figo. As part of a series of global fan initiatives, this event will offer a premium UEFA Champions League experience for Indian fans who will journey through...

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Pepsi celebrates young generation and its SWAG

Carbonated soft drink manufacturer, Pepsi is celebrating the confidence of Indian youth in its latest campaign ‘Har Ghoont Mein Swag’.

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