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Chandrasekar Radhakrishnan is Emaar Group’s new head of marketing

NEW DELHI: UAE-based real estate developer Emaar Group has appointed Chandrasekar Radhakrishnan as its new head of marketing. He joins Emaar this month after stints with leading global FMCG and telecom players for over two decades. Radhakrishnan, known informally as Chandru, will be responsible for...

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Maggi takes the VFX route for latest ad campaign

As the nation revels in the closely-fought India vs Australia series, Nestle's star brand Maggi has come up with a specially-crafted campaign for cricket fans.

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Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign. As part of the campaign, Nestlé Milo has launched a limited-edition pack that features RCB players. This RTD pack will be available...

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This Independence Day, brands celebrate spirit of frontline workers

NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings. Brands from various...

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Nestlé Munch, Star India celebrate ‘Crunch Ka Attitude’

MUMBAI: Nestlé MUNCH, one of the leading confectionery brands reaching over 80 million households every year, and Star India network, which reaches 700 million viewers a month, have launched #CrunchKaAttitude campaign. The campaign celebrates the confidence and spirit of many young Indians and...

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