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Micromax looks to encash anti-China sentiments on return

NEW DELHI: The recent ongoing border tension between Indian and China has prompted a major backlash against Chinese products in India. In a bid to encash this anti-China sentiment, homegrown smartphone brand Micromax is making a comeback in the Indian smartphone market.  The company announced on...

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The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

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The year the telecom sector quaked

An interplay of myriad factors contributed to India’s telecom industry witnessing both turmoil and revolution in 2017. Consolidation was the buzzword as some of the largest telecom operators merged even as Reliance Jio Infocomm Ltd (RJio) emerged as a frontrunner for Reliance Communications’ (RCom...

Specials Year Enders
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Airtel & Karbonn launch affordable smartphones for aspiring India

MUMBAI: In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles.

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Vodafone India modernises for IoT-ready future

MUMBAI: Internet of Things (IoT), the technology that connects any digital device to your phone, is one of the hottest buzzwords in the technology industry this year. Telecom operator Vodafone India has marked itself as the first brand to undergo this evolution in India by asking consumers to be...

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