iWorld
Report on Shemaroo

Zee5 set to launch in US on 22 June

The OTT platform is eying a 5.4 mn diaspora audience

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/10/photogrid_plus_1623324521975.jpg?itok=i-RBmVyl

Kolkata: In what could be its biggest launch till date, Indian streaming platform Zee5 is all set to enter the United States market on 22 June.

With this, the platform has set the stage for its rapid growth in a market that has over 5.4 million diaspora audiences with a deep cultural and language connection to its content. Zee5 is currently under beta testing in the US. This direct-to-consumer service launch is especially significant at a time when Indians settled in the US, many of whom remain deeply connected to their roots, are unable to travel home.

The official announcement will be made at a virtual event where its platform and content will be unveiled. The company will also share key details about its plans for the market and its local partnerships, launch the brand campaign, and more.

“The United States represents our most significant market and the last bastion in our global journey as we launch an ad-free subscription service. As a Global Media conglomerate, we have had a very deep connection with our diaspora audiences here, so it is a rather happy moment for me to now be bringing this audience the largest aggregation of South Asian content on a single platform through Zee5,” Zee Entertainment Digital Businesses & Platforms president Amit Goenka said.

With this launch, the streaming platform will also open up access to the largest catalogue of content from South Asia including India, Pakistan, and Bangladesh to diaspora and even mainstream content consumers in the US who have been eagerly waiting to access Zee5’s massive content library. With 1,30,000 hours of content across 18 languages, Zee5 said it plans to offer a premium, highly accessible, and affordable option for viewers to engage with the best of South Asian stories.

“The United States is home to millions of people whose families have a strong connect with South Asia, and we are glad to bring them the largest and most diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories. These stories have the power to engage deeply and go well beyond the South Asian audience to entertain and delight even mainstream audiences with their authenticity and allure. I am confident that ZEE5 will become the go-to platform for all Americans who love great storytelling,” Zee5 Global chief business officer Archana Anand said.

With 'language of your comfort' being a key promise across Content, Navigation, and even Voice Search, Zee5’s content library promises to be tailor-made for the diverse cultures and languages of Indian and South Asian communities in the US. The languages include Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi). Key titles are also subtitled or dubbed in English.

Zee5’s Annual pack, priced at $84 will be available across all major devices at a limited launch offer price of $49.99. Zee5 subscribers in the U.S. will also be the first to stream Salman Khan’s Radhe: Your Most Wanted Bhai.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/altbalaji-800.jpg?itok=xAVPUJdC
ALTBalaji subscription up by 42% y-o-y in FY21

KOLKATA: ALTBalaji seems to be driving the growth of Balaji Telefilms with a 42 per cent growth in subscriptions for FY21. The platform sold a total of 4.7 million subscriptions for the year, compared to Rs 3.4 million in FY20.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/hipi.jpg?itok=hY19GUgq
HiPi launches on android, to be available for ioS soon

Short video platform HiPi has announced a separate app in the user-generated content (UGC) market. After being a part of Zee5 as a beta version since its launch in 2020, ‘HiPi ka naya adda’ will now be available for Android users from 18 June and iOS users from 22 June. 

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624022233852.jpg?itok=5LWHMrxX
MX TakaTak co-powers the ninth edition of Miss Diva

KOLKATA: Promising users compelling content across categories, MX TakaTak on Friday announced its association with the ninth edition of Miss Diva as the Co-powered by Sponsor for this coveted pageant. The nationwide hunt to select representatives from across the country commenced on 11 June and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/naz.jpg?itok=Cmla0yqr
Nazara Technologies to acquire gaming agency Publishme

Nazara Technologies Limited announced that it has signed a binding term sheet to acquire a majority stake in Arrakis Tanitim Organizasyon Pazarlama San. Tic. Ltd. Sti (Publishme), the largest mobile game publishing agency in the Middle East and Turkey.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/photogrid_plus_1623933796698.jpg?itok=zvAHBEti
Snapchat premieres new Creator Shows with Anushka Sen & Vir Das

New Delhi: Snap has announced the launch of its first local and original Indian Creator shows produced by Qyuki and featuring television actress Anushka Sen and comedian Vir Das. Powered by relatable characters made for Snapchat’s mobile first audience, the shows will air exclusively on Snapchat...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dek.jpg?itok=R_5SsvQW
Zee5 unveils new brand campaign to promote Rs 499 subscription plan

As Zee5 keeps adding new content to its portfolio, it is also revising its annual subscription package to get more eyeballs. It has priced down its annual subscription to Rs 499 from Rs 999 for a limited period.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/as.jpg?itok=5CiF05FF
Amazon Studios launches inclusion policy & playbook

This is one production studio which is putting its money where its mouth is. And it should even get a nod of appreciation from the Indian ministries of information and broadcasting, electronics and information technology, and even education.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/discovery.jpg?itok=d2NlR53o
discovery+ unveils special content line-up for sports fans

With the sporting action on a pause, fans are scrambling for ways to enjoy their favourite sports. Streaming platform discovery+ on Wednesday, unveiled its new content line-up with a host of gripping documentaries to keep the fans engaged, as they wait for the real action. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/photogrid_plus_1623850060882.jpg?itok=rMN_Efxw
SonyLIV appoints Sreedhar Reddy Komalla as Telugu Content head

Kolkata: SonyLIV has appointed Sreedhar Reddy Komalla as Telugu Content head, Digital Business. In his new role, Reddy will primarily focus on leading the expansion plans of the Telugu vertical of SonyLIV for users across markets.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required