Archana Anand

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ZEE5 Intensifies outreach in the middle east; rolls out a slew of initiatives

MUMBAI: Close on the heels of its success across various SAARC markets and its recent rollout of content in international languages, global digital platform ZEE5 now embarks on the next phase of its international journey with its new global campaign ‘Full-on Entertainment’. Deepening our connection...

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ZEE5 Partners with DViO to drive its social media strategy in international markets

MUMBAI: Global digital entertainment platform ZEE5 today announced that the multi-country, integrated social media and marketing agency, DViO has been brought onboard to drive its social media strategy for APAC, MENA and Europe. The mandate was won following a multi-agency pitch. The brand will be...

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Zing, &TV, and Living Foodz to be available as digital-only channels on ZEE5 in UK

In a move to cater to its audiences in the UK who increasingly want more control over how, when and where they watch content and look for more personalized viewing experiences, ZEE has announced that its three iconic channels, &TV, Zing and Living Foodz will be available as digital-only...

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Archana Anand on ZEE5's global play, consumption trends & TVOD model

Archana Anand deserves more credit than she is usually given. The ZEE5 Global chief business officer’s vision triggered ZEEL to evangelise the video steaming segment in India with the relaunch of DittoTV. It was a market wherein smartphones weren’t as prolific, the broadband infrastructure was...

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ZEE5 announces partnership with Zeasn

Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn.

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