Television

Trivago back as top brand in BARC week 49 ranking

Hindustan Lever Ltd and ITC Ltd were the top two advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 49 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 49 as compared to the past week. Hindustan Lever Ltd and ITC Limited were the top two performers with 156832 and 47607 ad insertions, respectively.

Reckitt Benckiser (India) Ltd has grabbed the third position with 45216 ad insertions. Wipro Ltd was spotted at the fourth position this time as it made 38592 insertions on TV. Ponds ranked fifth with 38304 insertions.

The pecking order of top 10 advertisers in week 49 were Hindustan Lever, ITC Ltd, Reckitt Benckiser, Wipro Ltd, Ponds India, Protect & Gamble, Brooke Bond Lipton India, Cadburys India, Godrej Consumer, and Smithkline Beecham at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.  

Top Brands: 

Trivago ranks first in the top brands category of BARC week 49 ratings. It had 14926 ads on TV during this period. The second spot was acquired by Vaseline Intensive Care Lotion with 13934 insertions. Santoor Sandal and Turmeric grabbed the third position with 12920 insertions. Santoor Beauty Soap, Surf Excel Easy Wash, Lizol, Clinic Plus Shampoo, Amazon Prime Video, Google App, Flipcart Video Originals were the other top brands spotted in the top 10 brand's list of BARC India ratings week 49.  

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