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ZEE5 emerges as top pick for brands, courtesy user growth, ad-suite, transparent measurement

Brands cannot overlook over-the-top (OTT) platforms while planning media mix. Broadcaster-led streaming services like ZEE5, Hotstar, VOOT with their impressive number of monthly active users and large scale of content have started taking away some of the TV ad dollars.

iWorld Over The Top Services
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OTT: The new kid in town for brands to reach their TG

OTT consumption has been on a steep upward curve in India for the last three years. Now, after the country has entered a lockdown phase, taking social life out of lives, the media and entertainment industry is suddenly abuzz with a new wave of growth.

iWorld Over The Top Services
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From Fevicol to Dettol, brands play active role in creating awareness on COVID-19

MUMBAI: As confirmed novel coronavirus cases have reached 167 in India, brands across different sectors have started creating social awareness campaigns to educate consumers about the disease. Streaming giant Netflix, Zomato, Hindustan Unilever’s Lifebuoy, Reckitt Benckiser’s Dettol and Amul, among...

MAM Marketing MAM
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An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations

MUMBAI: The 4th edition of Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia, will take place on 22nd – 23rd February 2020 at JioWorld Garden, BKC. Having grown into India’s largest children’s outdoor festival, Windmill has brought on board sponsors like Hershey’s, Kotak...

Television TV Channels Kids
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Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

Television TV Channels Sports

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