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World’s top 50 luxury brands lose over $7 bn in value this year: Report

Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand Finance Luxury & Premium 50 2021 report. As the world grapples with the fallout from the Covid-19 pandemic, these brands witnessed a downturn...

MAM Marketing Brands
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GUEST COLUMN: How Artificial Intelligence is transforming the world of digital marketing

Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in a way to mimic and think like a human being. With data as the new oil in the marketing world, intelligence will be needed to derive meaningful...

MAM Marketing MAM
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JioPhone Next rollout to commence before Diwali

Mumbai: The launch of the much-awaited affordable smartphone, JioPhone Next being jointly designed by Jio and Google is in advanced trials and will commence before Diwali, the company announced on Friday. Jio said they have made considerable progress towards launching the made-for-India smartphone...

iWorld Telecom
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Bhujia, extrudes and the festive season: Bikano's go-to-market strategy for H2

Mumbai: The second half of 2021 began on a bustling note for packaged snacks brand Bikano. The Company has launched two new snack ranges - a tea-time maida-based snack range and an extrude range under sub-brand Fatax, a new campaign for its star product – Bhujia, and the festive blitz focusing on...

MAM Marketing MAM
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TikTok tops ad equity charts for second year: Kantar

Mumbai: Data, insights and consulting company Kantar on Thursday released its report titled Media Reactions 2021, the second edition of Kantar’s global ad equity ranking of media channels and media brands. Ad equity refers to the attitudes consumers have towards the advertising experience within...

iWorld Over The Top Services

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