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Brands roll out quirky campaigns for Father's Day

MUMBAI: As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity and even humour, to connect with them. Some brands took to social media to make the most of the day. Here are a few campaigns which made...

MAM Marketing Brands
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AR, VR fantastic tools for brands to communicate their story

MUMBAI: The outbreak of Covid2019 has changed life and business more than anybody could have imagined. To survive this pandemic, businesses around the globe are embracing digitisation faster than ever before. Two kinds of technology, augmented reality and virtual reality, are once again in the...

MAM Marketing MAM
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These brands faltered in their communication

NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. 

MAM Marketing MAM
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ZEE5 emerges as top pick for brands, courtesy user growth, ad-suite, transparent measurement

Brands cannot overlook over-the-top (OTT) platforms while planning media mix. Broadcaster-led streaming services like ZEE5, Hotstar, VOOT with their impressive number of monthly active users and large scale of content have started taking away some of the TV ad dollars.

iWorld Over The Top Services
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OTT: The new kid in town for brands to reach their TG

OTT consumption has been on a steep upward curve in India for the last three years. Now, after the country has entered a lockdown phase, taking social life out of lives, the media and entertainment industry is suddenly abuzz with a new wave of growth.

iWorld Over The Top Services

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