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An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations

MUMBAI: The 4th edition of Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia, will take place on 22nd – 23rd February 2020 at JioWorld Garden, BKC. Having grown into India’s largest children’s outdoor festival, Windmill has brought on board sponsors like Hershey’s, Kotak...

Television TV Channels Kids
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Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

Television TV Channels Sports
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'Kodeeswari' doubled primetime slot viewership: Viacom18's Ravish Kumar

The Tamil adaptation of Kaun Banega Crorepati saw an interesting tweak - all the participants and the host are women. Launched on 23 December 2019, Kodeeswari brought out and continues to bring heart-wrenching stories of women contestant and aims to encourage and motivate them to fulfil their...

Television TV Channels Regional
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Affiliating with growth: Top affiliate marketing solutions for advertisers and publishers

For any publisher with a decent enough online reach, the next logical step is to find ways of monetizing their traffic. Brands, too, seek the aid of popular publishers to drive end-customer engagement. Affiliate marketing acts as a bridge connecting the two, providing both advertisers and...

MAM Marketing MAM
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Trivago becomes top brand in 2019's final week rankings of BARC

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively. The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R):...

Television TV Channels Viewership

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