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Sponsors jittery, as Covid casts a shadow over Tokyo Olympic 2020

As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising.

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Mamaearth brings Sara Ali Khan and Amrita Singh together for its first TVC

New Delhi: Personal care brand Mamaearth has released its first national television commercial featuring Bollywood actresses Sara Ali Khan and Amrita Singh. The yesteryear’s actress will be seen in a TVC after a gap of 35 years. While Sara was recently announced as the Brand Ambassador for the...

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Visage Lines appoints Siddha Jain as business head-women division

New Delhi: Visage Lines, owner of grooming brand Bombay Shaving Company on Thursday appointed Siddha Jain to lead the company’s women’s beauty and personal care business. Jain is an IITB and IIMB alumni, and joins the rapidly growing premium grooming company from Bain & Co., where she served...

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Pitchfork Partners appointed communication strategy advisor for Jaycee

New Delhi:  Jaycee, the company dealing with processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. Pitchfork Partners will drive communication for Jaycee, supporting business growth...

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Crompton appoints Pragya Bijalwan as Chief Marketing Officer

Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer. Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication...

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