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BARC India revenues at Rs 251 crore in FY21: Crisil

Mumbai: The Broadcast Audience Research Council (BARC) India revenues stand at Rs 251 crore for FY 2021, according to a Crisil report. Its profit after tax stands at Rs 44 crore.  The TV rating agency’s financials for FY 2020 stood at Rs 317 crore in revenues and net loss of Rs five crore. The...

Television TV Channels Viewership
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TV viewership for Marathi channels see a 10% rise over 2019 : BARC

Mumbai: Marathi language channels have the highest viewership share in the Hindi Speaking Market (HSM) after Hindi language channels. In Maharashtra/Goa, Marathi language channels constitute 34 per cent of the viewership share whereas Hindi language channels have 54 per cent viewership share. This...

Television TV Channels Viewership
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Nakul Chopra appointed as CEO of BARC India

Broadcast Audience Research Council (BARC) India has appointed Nakul Chopra as the chief executive officer of the TV audience measurement agency, effective 25 August.

Television TV Channels People
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HUL most prolific advertiser in week 32: BARC

Mumbai: The top-ten advertisers list for BARC week 32 (7 August to 13 August) was led by Hindustan Unilever Ltd (HUL) with ad volume of 4445.94 (‘000 secs). The FMCG giant's last week's score was 5487.39 (‘000 secs). Reckitt Benckiser (India) Ltd maintained its hold at the second position. The...

MAM Marketing MAM
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Sunil Lulla steps down as CEO of BARC India, say reports

Sunil Lulla has put in his papers as chief executive officer of Broadcast Audience Research Council (BARC) India, according to multiple media reports

Television TV Channels People

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