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Ad volumes for Jan-Feb 2021 highest since 2017: BARC India

MUMBAI: In a piece of good news for the industry battered by the pandemic, the latest data from television monitoring agency Broadcasting Audience Research Council (BARC) shows the combined TV ad volume for the months of January and February in 2021 was the highest since 2017.

Television TV Channels Viewership
BARC week 9: Colors slips down to third spot on pay platform

In comparison to week eight, Colors has slipped down to fourth position on pay platform(Saturday, 27 February 2021 to Friday, 5 March 2021) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has bagged second spot on both pay platform and urban market.

Television TV Channels Viewership
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
TV viewership up 9% in 2020, ad volumes surge 34% in second half: BARC India

MUMBAI: The television industry witnessed unprecedented highs and lows in 2020, or the year that shall not be named. From record viewership, new category leaders, to diminished ad revenue and stiff competition from upstart OTT players – TV Land saw it all and emerged stronger for it. Now, the...

Television TV Channels Viewership
Barc week 7: Zee TV slips down to third spot on pay platform

Zee TV has slipped down to the third position on pay platform(Saturday 13 February 2021 to Friday 19 February 2021) of Broadcast Audience Research Council of India (BARC) data. Colors Rishtey has beenreplaced by Zee Anmol at the ninth spot in rural market.

Television TV Channels Viewership

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