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MUMBAI: In a piece of good news for the industry battered by the pandemic, the latest data from television monitoring agency Broadcasting Audience Research Council (BARC) shows the combined TV ad volume for the months of January and February in 2021 was the highest since 2017.
In comparison to week eight, Colors has slipped down to fourth position on pay platform(Saturday, 27 February 2021 to Friday, 5 March 2021) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has bagged second spot on both pay platform and urban market.
The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.
MUMBAI: The television industry witnessed unprecedented highs and lows in 2020, or the year that shall not be named. From record viewership, new category leaders, to diminished ad revenue and stiff competition from upstart OTT players – TV Land saw it all and emerged stronger for it. Now, the...
Zee TV has slipped down to the third position on pay platform(Saturday 13 February 2021 to Friday 19 February 2021) of Broadcast Audience Research Council of India (BARC) data. Colors Rishtey has beenreplaced by Zee Anmol at the ninth spot in rural market.
