MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.
Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in the last week to fourth position this week. The channel's leading show Taarak Mehta Ka Ooltah Chashmah has garnered 6610 weekly impressions (000s) in the urban market...
In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.
The coronavirus pandemic could be termed as a bane for the whole world, including India, but it certainly has become a boon for the news channels across genre in terms of viewership, a week eleven (14-20 March) data of Broadcast Audience Research Council (BARC) India shows.
MUMBAI: There is a temporary shift in TV viewership patterns as Indians are forced to stay inside their homes due to the lock-down courtesy Covid-19, according to the latest BARC-Nielsen report. It shows that regional news channels are gaining viewership. While Marathi news consumption was up by...
