Sports channels reverse viewership loss but still weak in week 6 of BARC

It fell marginally by over 2 per cent in the current week as compared to previous.

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February).

The decrease in eyeballs is perhaps due to the sluggish performance of team India in cricket that is broadcast on Star Sports and the dull week for Sony Sports with few international live matches of combat sports that has failed to live up to the expectations of the viewers.

Leading the race at number one spot, Star Sports 1 Hindi has slightly improved its individual performance compared to the last week. The channel soared by over 7 per cent to 331536 weekly impressions in week six as against 308715 impressions in week five of BARC.

Star India has the exclusive right to broadcast all the Board Cricket Council of India cricket matches on all of its platforms across genres – men and women.

Retaining its position at number two on the chart, the government-owned DD Sports has somehow reversed its viewership count to positive. The channel grew by over 5 per cent to 77532 weekly impressions than the previous week impressions of 73671 in week five.

Despite having the broadcasting privilege of team India’s cricket matches on Free Dish DD Sports, it failed to increase its viewership count. However, the difference in viewership pattern between number one and two positions is around 77 per cent.

India tour to New Zealand has come to the last leg of two test matches between both the teams. India had won the five-match T20 series with a clean sweep but faced defeat in the 50-over format against the Kiwis.

Of the three-series one day international (ODI), two of them were played in the week six of BARC. The guest failed to retain its winning streak in ODI as same as T20 against the host, and which probably upset viewers and eventually got low eyeballs on television screens of a sports broadcaster.

Except the top two positions in the top five channels list, the other two channels of Star India – Star Sports First and Star Sports 3 – have declined substantially by over 31 per cent and 27 per cent to 46244 and 34947 weekly impressions in week six as compared to 67311 and 48033 in week five respectively.

Both channels -- Star Sports First and Star Sports 3 – have been ranked at the third and fourth positions respectively in the list.

Post the conclusion of Australian Open 2020, the viewership of Sony Pictures Sports Network’s Sony Ten 1 has continued to slump. This week, the channel's viewership fell by near 14 per cent to 31204 weekly impressions as against 36202 impressions in week five.

The only channel from Sony sports cluster to feature in the list fell by over 50 per cent this week as compared to week four (25-31 January) during which it had the ongoing grand slam tournament.

The Sony sports cluster owns the majority of international sports property right to broadcast on its various platforms such as Tennis, Football, Ultimate Fighting Championship and World Wrestling Entertainment to name a few. The next big event the broadcaster will televise is UEFA: Champions League – Round of 16 that has already begun from 19 February. It also has Australia tour of South Africa from 21 February.

Latest Reads
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction
Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

Television TV Channels Sports
TV9 appoints Raktim Das as COO of Studio9

Beefing up its management team and adding momentum to its pan-network digital expansion plans, TV9 Bharatvarsh announced the appointment of former Zee executive cluster head, innovation studio, and custom content Raktim Das as COO of its property Studio9.

Television TV Channels Regional
Bombay high court suspend 2 FIRs against Arnab Goswami

Republic TV editor-in-chief Arnab Goswami was given an interim relief by Bombay high court on Tuesday as it suspended two FIRs against him for allegedly making provocating and inflammatory statements over Palgarh lynchings and gathering of migrant workers outside Bandra railway station.

Television TV Channels News Broadcasting
Outgoing Mathrubhumi TV CEO Mohan Nair on his decade-long journey

NEW DELHI: It is no mean feat to contribute towards the legacy of a leading media organisation when it ventures into newer turfs, but outgoing Mathrubhumi TV CEO Mohan Nair made it possible with sheer grit and determination, as he led the foray of the legacy print publisher, ruling the Malayalam...

Television TV Channels Regional
ABP Ananda as the emblem of Bengali culture: 15 years & counting

West Bengal’s most illustrious news channel, ABP Ananda, has added yet another chapter to its glorious history, completing 15 years of operations this month. Since inception, the channel has been the quintessence of local, on-ground reporting in Bengal and has carved a special place in the heart of...

Television TV Channels News Broadcasting
Mathrubhumi TV CEO Mohan Nair moves on

NEW DELHI: After a stint of more than nine years at the broadcast section of  media giant Mahrubhumi, Mohan Nair has confirmed his departure from the role of CEO of Mathrubhumi TV and Kappa TV to  It was under Nair’s leadership that Kerala-based media group had ventured into...

Television TV Channels Regional
PTC Punjabi Film Awards - Celebrating Punjabi Cinema in a "World’s First" style

Amid the dark clouds of the Corona virus pandemic tightening their noose over the globe, PTC Network and its creative team are all set to commemorate a decade-long journey of the PTC Punjabi Film Awards. The commemorative event would indeed prove to be a whiff of fresh air for Punjabi cinema fans,...

Television TV Channels Viewership
Zee TV to show fresh episodes of primetime shows from 13 July

MUMBAI: With the lockdown gradually lifting and people across the country stepping out into the new normal, Zee TV is gearing up to resume shoots in line with government directives and bring all-new episodes of its popular shows back into the lives of its loyalists starting 13 July.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required