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Sony Pictures Networks pledges Rs 100 million to film, TV daily wage earners

MUMBAI: Sony Pictures Networks India (SPN) will contribute Rs 100 million to support daily wage workers in the media and entertainment industry, in response to the nationwide lockdown to contain the widespread impact of the COVID-19 pandemic.

Television TV Channels GECs
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Sports channels reverse viewership loss but still weak in week 6 of BARC

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February). The decrease in eyeballs is...

Television TV Channels Viewership
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SPSN partners with Social chain of restaurants as on-ground screening partner

MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa....

Television TV Channels Sports
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On-ground initiatives for Australian Open help Sony garner more eyeballs

MUMBAI: Sony has recently upped its focus on the marketing for sports content. Along with traditional marketing, the on-ground campaigns of the Sony Pictures Sports Network for the first grand slam of the year – Australian Open, has been highly successful.

Television TV Channels Sports
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Post NTO 2.0 Sony launches new subscription TV campaign

Sports has been one of the main drivers for the Sony Pictures Network India’s (SPNI’s) channels. With the new pricing regulations under NTO 2.0 becoming a reality, SPNI has launched a new campaign encouraging viewers to subscribe to its channels.

Television TV Channels Sports

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