Television

BARC week 42: Amazon retains top brand spot

Glow & Lovely, Whitehat Jr and Myntra.com entered the list of top brands.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 42 week of 2020.

Top Advertisers: -

Hindustan Unilever continued to be the biggest advertiser this week also with 257236 impressions.

It was followed by Reckitt Benckiser India which ranked second with 151804 ad generations.

ITC Ltd this time bagged the third rank with 56162 ad impressions. Godrej Consumer came in fourth with 429297 ad generations.

Amazon Online India and Cadbury India secured fifth and sixth place with 40599 and 35852 ad views.

Other top brands in the pecking order were as follows: Ponds India, Wipro, Colgate Palmolive India Ltd and  Procter and Gamble.

Top Brands:

This week Amazon.in led the chart with 30390 ad impressions, followed by Dettol Antiseptic Liquid with 22372 ad views. Lizol secured the third position with 18091 ad insertions.

The fourth and fifth spots were acquired by Dettol Toilets Soaps and Surf Excel easy wash with 17313 and 16746 ad generations.

Myntra.com bagged the sixth spot with 14833 ad views.

Other top brands in the pecking order were as follows: Flipkart.com, Glow & Lovely, Whitehat Jr, and Lux Toilet Soap.

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