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BARC week 40: Flipkart, Amazon enters top brand list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 October to 9 October 2020. The data reflects the top 10 advertisers and brands across genres in India television, 2+ Individuals, NCCS All demonstrating...

Television TV Channels Viewership
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HUL survey: Only 38% women in India get to define their identity themselves

NEW DELHI: HUL’s beauty brand Glow & Lovely has unveiled the findings of the recently conducted ‘Identity Survey’ which revealed that only 38 per cent Indian women actually get to define their identity on their own terms. The survey was conducted with the aim to understand the thoughts and...

MAM Marketing MAM
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Fair & Lovely ads through the ages

NEW DELHI: Hindustan Unilever’s Fair & Lovely, one of the most popular fairness creams in India, has rebranded the name as ‘Glow & Lovely’ after facing criticism from people for perpetuating racial discrimination over the years. The brand was launched in India in 1978 and since then its...

MAM Media and Advertising Ad Campaigns
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Fair & Lovely’s new name - 'Glow & Lovely'

NEW DELHI: Hindustan Unilever (HUL) has  unveiled the name of its rebranded face cream product Fair & Lovely as Glow & Lovely. Its skin cream for men will be called 'Glow & Handsome.' It has to be noted that Fair & Lovely accounts for 40 per cent of the face care category in India....

MAM Marketing Brands