Television

BARC India integrates TV and OOH measurement

It has also expanded its panel to 40,000 metered homes within the committed timeline.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/25/barc.jpg?itok=I-2EWILn

MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year. It has also expanded the coverage of its OOH TV viewership measurement service to 120+ urban towns and cities beyond the launch phase of Delhi, Mumbai and Bangalore.

This also comes at a time when BARC India has expanded its panel to 40,000 metered homes within the committed timeline of March 2019.

This integration of in-home and OOH TV viewing will allow BARC India subscribers to understand the overall viewership garnered on TV and the combined impact of the two mediums.

BARC India CEO Partho Dasgupta said, “Innovation is a part of our DNA at BARC India and it has always been our resolve to empower the industry with deeper and sharper insights into the TV viewing habits of Indians, irrespective of the screen or pipe. Our latest OOH offering is one such endeavor and we are sure that it will unlock great value for the entire broadcast ecosystem with big-ticket events like Cricket World Cup and Indian Premier League coming up.”

The service will allow broadcasters and advertisers uncover more value and insights into the TV viewing behaviours both inside and outside the home. The data will also be available in the planning module for agencies to plan effectively and account for this audience.

An establishment study conducted for OOH measurement revealed that of the 836 million TV-owning individuals, at least 10 per cent prefer visiting restaurants and eateries at least once a week. It was also observed that 13.5 per cent of these TV viewing individuals visit said social eateries on a Sunday. The new TV + OOH measurement will enable tracking the TV viewing drive of such individuals from their homes to these social hot-spots.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/dangal.jpg?itok=9xNS02rS
Always First. always right: Counting Day with CNN-News18 and News18 India

As the entire nation and the political parties await the verdict of the fiercely contested General Elections, CNN-News18 and News18 India are set to present the most exhaustive reportage of the Counting Day on 23rd May.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/modi.jpg?itok=ob3jx3Z5
‘Modi: Journey Of A Common Man’ Goes Live on Eros Now

Eros Now, a cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International PLC (NYSE:EROS)

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/espn.jpg?itok=0eXTTssh
ESPNcricinfo announces its programming and content plans for ICC Cricket World Cup 2019

As the cricket community around the world gears up for the ICC Cricket World Cup 2019, ESPNcricinfo, the go-to destination for all things cricket, has announced its content and coverage strategy and programming.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/ICC.jpg?itok=2kVul-cF
ICC announce broadcast and digital distribution plans for ICC Men's Cricket World Cup 2019

The ICC have announced the broadcast and digital distribution plans for the ICC Men’s Cricket World Cup 2019, providing cricket fans across the world with the widest range of platforms to access the tournament across television, radio and digital platforms, as well as news, in cinemas, at Fan Parks...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/sunny.jpg?itok=f5tBN1xr
From pornstar to bollywood princess The improbable journey of Bollywood actress Sunny Leone Revealed in Powerful Documentary ‘Mostly Sunny’ First time on Indian television at 9:00 pm, May 24 on Discovery and TLC channels

The transformation of a small-town Canadian girl from Porn Star to Queen of one of the biggest film industry Bollywood, Sunny Leone is the subject of a revealing documentary ‘Mostly Sunny’ which will be telecast on 24th May at 21:00 hrs on Discovery Channel, Discovery HD World, TLC, TLC HD World.

Television TV Channels Factual @ Discovery
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/sujeet.jpg?itok=r-1RE-iQ
Zee Media VP and head of marketing Sujeet Mishra resigns

The VP and head of marketing at Zee Media Sujeet Mishra has resigned from his post, suggest media reports.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Chrome_800.jpg?itok=WY2IQUJo
Kids genre emerges as most benefitted in Chrome DM week 20

Kids genre has grown 3.83 per cent in week 20 of Chrome Data Analytics and Media. In this genre, Nickelodeon Junior gained the highest OTS with 77.5 per cent in All India 1 Lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/Natgro.jpg?itok=5o0O0fUM
National Geographic announces an epic production to chronicle the world’s largest election

When 11 million poll officials, over 900 million electorate and 8000 candidates converge across one million polling booths to participate in the world’s largest democratic exercise, you get an incredible story at hand.

Television TV Channels Factual @ Discovery
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/sony.jpg?itok=TOplVIzz
Sony Music, Societe General, Adidas Partner for Upcoming Inspiring true story on Rugby-based UK/India Co-production ‘Jungle Cry’

Global sportswear brand, adidas, has partnered with the much-awaited sports biopic ‘Jungle Cry’ that recently completed filming in India and Wales. ‘Jungle Cry’ will unveil its official trailer and poster at special events during the 72 nd Festival de Cannes.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories