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Guest Column: The conventional communications model of niche brands proving an upper hand

Almost as soon as the pandemic hit us earlier this year, businesses across the globe raced to relook at their communications strategies and devise the best way to reach out to their consumers and reinstate trust for brands. At a time when everyone was plunged into a wave of uncertainty and turmoil...

MAM Marketing Brands
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#MediaMinds2 | 90% automation for DOOH in just 2 years a big leap: Deepak Kumar

NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future,  director C Lab, Ambient,  Brandscope at DAN, Deepak Kumar talks about the interesting time...

MAM Podcasts
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Bright Outdoor offers discounted rates to revive OOH economy during festive season

NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive...

MAM Media and Advertising Out Of Home
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CARS24 launches ‘A car for everyone’s budget’ campaign

NEW DELHI: Auto-tech company, CARS24, today, launched it’s latest campaign – ‘A car for everyone’s budget’ to offer affordable or budget-friendly pre-owned cars to its customers. Through this campaign, the company intends to address the growing demand of daily public transport commuters to own four...

MAM Media and Advertising Ad Campaigns
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Zenith: global ad spend to dive 9.1% in 2020

MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019.  Global agency Zenith concurs with this view and has revised its numbers for 2020.

MAM Media and Advertising Digital Agencies

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