Partho Dasgupta

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BARC India launches PrimaVU to measure premium homes viewership patterns

India’s sole TV viewership measurement company and the world’s largest audience measurement service, BARC India, today announced the launch of its new product “PrimaVU” which is aimed at measuring viewership from premium homes.

Television TV Channels Viewership
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BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
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Social govt ads, toilet soaps most advertised during festival

While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.

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Broadcast India 2018 survey: South contributes 40% to total TV viewership

The number of TV owning individuals in the five south states of India, Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala, is 259 million, up 8 per cent from 2016.

Television TV Channels Viewership
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IAA Leadership Award announced winners for sixth edition

MUMBAI: The International Advertising Association (IAA) organised the sixth edition of IAA Leadership Awards 2018.

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