Partho Dasgupta


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BARC to report viewership from free & pay platforms from week 27

MUMBAI: BARC India on Monday announced that it would start reporting viewership from free & pay platforms separately starting week 27 (29th June – 5th July), confirming what had reported first on 5 July.

Television TV Channels Viewership
GST cut on advertising & smartphones, focus on AI are M&E industry's expectations from Union Budget 2019

The interim budget of 2019 bolstered the preface of a ‘Digital India 2030’ with measures to aid the spread of digital technologies in India, getting positive responses from the industry insiders.

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BARC India launches PrimaVU to measure premium homes viewership patterns

India’s sole TV viewership measurement company and the world’s largest audience measurement service, BARC India, today announced the launch of its new product “PrimaVU” which is aimed at measuring viewership from premium homes.

Television TV Channels Viewership
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
Social govt ads, toilet soaps most advertised during festival

While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common entertainer for the entire family through collective television viewing.

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