Television

Star India to introduce VR for IPL 2018

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/06/IPL17.jpg?itok=_aqMgH9D

NEW DELHI: With Star India, you can always expect the unexpected or something high-octane. In line with this philosophy, the broadcaster, along with its over-the-top (OTT) service Hotstar, is exploring the use of virtual reality, or VR, to heighten viewer experience during the 2018 season of the Indian Premier League (IPL).

Speaking at a session themed ‘10 Media Transformations for 2018 & Beyond’ at the CII Big Picture Summit 2017 here yesterday, Hotstar’s consumer and revenue head Prabh Singh gave a sneak peek into the innovations being planned around the IPL, which included the VR experience for viewers.

“Yes,” Singh said when asked by session moderator and NDTV consulting editor Vikram Chandra whether he had heard correctly that Star/Hotstar was mulling introducing VR headsets for viewers in IPL matches in 2018.

Apart from VR, Singh divulged that Hotstar had been experimenting with other innovations such as score overlays to give additional benefits to subscribers watching cricket matches on the streaming service so they could not only watch the video but also enjoy extra information to add to the overall viewing experience.

On the sidelines of the event, when asked by Indiantelevision.com how the VR experiment would play out, Singh mysteriously said: “wait and watch”. Pressed further on the issue whether VR headsets would be given to random spectators in stadiums or select subscribers of Hotstar, he added that the logistics were still being worked out, which included a possible tie-up with a VR (headset) company, too.

Will the VR experience be extended to all the IPL matches? Singh refused to comment on the question.

Star India, earlier in the year, had won the five-year global broadcast and digital rights to the IPL for $ 2.55 billion, a sum that has been described as from being `staggering’ to `over-priced’ to simply OTT.

In September, when asked how the company planned to monetise the IPL, Star India chairman and CEO Uday Shankar (now elevated as head of 21st Century Fox Asia) in an interview to Indiantelevision.com had said: “All I know is that IPL is a very powerful tournament and cricket runs really deep in everybody’s bones in this country. To be successful, you just need to work on intensifying and heightening the experience of cricket further.”

ALSO READ:   

http://www.indiantelevision.com/television/tv-channels/sports/star-bids-highest-for-ipl-media-rights-and-is-the-winner-170904

http://www.indiantelevision.com/television/tv-channels/gecs/stars-uday-shankar-on-distribution-challenges-ipl-fta-vs-pay-tv-innovations-make-in-india-content-and-much-more-170919

http://www.indiantelevision.com/specials/event-coverage/asia-tv-forum/17-to-be-year-of-survival-for-vr-market-161209

http://www.indiantelevision.com/specials/event-coverage/vidnet/republic-to-debut-vr-content-from-august-for-viewers-170714

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632577716267.jpg?itok=kHtUEapn
Sun TV regains top spot in week 37: Barc

Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632561599690_0.jpg?itok=81R7VGKd
Disney Kids Network bags 12 awards at Promax India 21

Mumbai: The Disney Kids Network in India won 12 awards at the recently concluded Promax 21 held on 24 September.  The media network secured eight gold and four silver across various categories including for the interactive DIY show, "Disney Imagine That."

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632557742634.jpg?itok=EhOSqB49
Discovery India launches travelogue promoting Uttar Pradesh

Mumbai: Discovery Communications India, in association with the Uttar Pradesh government, is all set to launch an exclusive travelogue "Heritage Trails, One District, One Product."  Releasing on Discovery channel and discovery+ on 25 September, the documentary highlights the states’ rich culture,...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632556915945.jpg?itok=A9iA-Ygj
Man Utd vs Newcastle was most viewed PL match in last 5 years: Star Sports

Mumbai: The match between Manchester United and Newcastle United on 11 September, which marked the return of Portuguese football star Cristiano Ronaldo, garnered four times the reach of an average Premier League match this season, according to data by Star Sports. It became the most viewed game of...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632556162951.jpg?itok=sxc25Itu
WarnerMedia opens new regional hub in Singapore

Mumbai: Global media company WarnerMedia on Friday opened a new regional hub for Asia (excluding China and Japan) in Singapore.   The office was officially opened by Singapore’s minister for communications and information (MCI) Josephine Teo and it signals the full integration of WarnerMedia’s...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/suntv.jpg?itok=MsUEIjeC
J Ravindran resigns from board of Sun TV

Mumbai: J Ravindran has resigned as independent director of Sun TV Network board, according to a company filing with the BSE.  He submitted his resignation at the closing of business hours on 24 September.  "At present he is unable to devote time to the company and there is no material reason for...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/fox.jpg?itok=GmYb0mnQ
Fox Entertainment launches Unscripted Format Fund to identify IP for global market

Fox Entertainment and in-house studio Fox Alternative Entertainment launched an international unscripted format fund to look for Intellectual Property (IP) for the global marketplace.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632487623579.jpg?itok=hWgYs4UR
Colors Gujarati announces new show 'Maru Mann Mohi Gayu'

Mumbai: Gujarati general entertainment channel Colors Gujarati has announced a new show “Maru Mann Mohi Gayu” that premieres on 27 September at 7:30 p.m from Monday to Saturday. Produced by Kalp Media, the show is an adaption of Colors Marathi TV series “Sundara Manamadhye Bharali." It features...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/24/photogrid_plus_1632479904325.jpg?itok=gETiP-n3
TV ad volumes saw 17 per cent growth in August: Barc data

Mumbai: TV ad volumes saw 17 per cent growth in August as compared to the previous month, according to the Broadcast Audience Research Council (Barc) India data. The month recorded the highest ad volumes on TV since the second lockdown in April with 158 million seconds.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required