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Tight deadlines holding Indian agencies back: Roopak Saluja, The 120 Media Collective

Who can forget the catchy viral sensational song - Why This Kolaveri Di – from a few years ago? It might seem like just a song that went viral but the reality is far from that. The song has an interesting story.  

MAM Media and Advertising AD Agencies
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BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
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Star India to introduce VR for IPL 2018

NEW DELHI: With Star India, you can always expect the unexpected or something high-octane. In line with this philosophy, the broadcaster, along with its over-the-top (OTT) service Hotstar, is exploring the use of virtual reality, or VR, to heighten viewer experience during the 2018 season of the...

Television TV Channels Sports
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Times Network makes a 180-degree and 3D 360-degree virtual reality move

MUMBAI: We all thought virtual and augmented reality (VR/AR) are something in the future, right? Well, no, not really. It is here, right here, right now.

Television TV Channels News Broadcasting
Arnab to start 'original VR journalism' on Republic World

For the first-ever time in India, Republic TV is all set to launch VR television next week. This was announced at Zee Melt, one of the biggest festival for disruptive marketing and communications under way at Mumbai.

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