MUMBAI: This IPL, Star India’s streaming platform Hotstar will launch Watch'NPlay game, a skill-based game wherein a user gets to test his/her cricket knowledge and expertise with millions of other users tuned into the match.

WatchN'Play is the feature that connects the Indian cricket enthusiasts' behaviour of providing running commentary on player performance and strategy, into an actual game where they stand to win big.

The deep connection that Indians share with cricket is what motivates the brand to keep raising the bar on delivering a fantastic experience for the viewer.

This can only be achieved by understanding how viewers think and feel throughout the game through their deeper-rooted attitudes towards the sport. By shining a spotlight on what goes through a viewer’s mind at a deeper level, Hotstar has gained insight into the fact that cricket fans watching a match are always thinking about the result of the next ball, whether voluntarily or involuntarily.

Diving deeper into this somewhat explicit insight uncovered an even more profound thought – that every sports fan would derive greater excitement and joy through participation and testing their cricket acumen as opposed to just watching.

Hotstar’s new ad film encapsulates this message, bringing it to life through the eyes of its main protagonist – Duggal in the Hindi language film and Swamy in the Tamil and Telugu language film. The protagonist continues to correctly guess the result of the next ball, becoming increasingly popular in the process until one day the people around him realise that they all have been doing it too without knowing how to express themselves. The ad film concludes with everyone along with the protagonist using Hotstar’s Watch’NPlay to choose their expected result of the next delivery.

Hotstar viewers get to win exciting prizes by doing what they love the most!