Television

E-commerce dominates share of IPL ads in first five matches: Report

The 15th edition of Indian Premier League began airing on 26 March.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/04/04/img_04042022_192915_800_x_800_pixel.png?itok=iYtaYFod

Mumbai: The e-commerce category has more than 30 per cent share of TV ad volumes during the first five matches of the 15th edition of the Indian Premier League (IPL) that began airing on 26 March, according to data provided by Tam Media Research.

Under the e-commerce sector, four categories including online gaming, online shopping, ed-tech and digital wallets were the biggest contributors to ad volumes on TV. Online gaming alone contributed 17 per cent of the total ad volumes in the e-commerce sector. Pan masala was the only other category present among the top five categories on TV which contributed up to 40 per cent share of ad volumes, the data revealed. 

The overall number of advertisers, categories and brands that advertised in IPL 15 declined versus IPL 14 at 29 per cent, 13 per cent and 15 per cent, respectively. The top five advertisers were Sporta Technologies followed by K P Pan Foods, Bundl Technologies, Tata Digital and Gameskraft Technologies. Notably, Sporta Technologies was the number one advertiser during the first five games of IPL in 2021 as well.

There were 65 exclusive brands that advertised in IPL 2022 (not present in 2021) including Kamala Pasand, Tataneu App, Spotify App, Samsung Galaxy, and Meesho App. There were also 12 exclusive categories including corporate/brand image, online auto rental services, NBFCs, two-wheelers, and footwear.

(Source: Tam Sports | Event: IPL 15 and IPL 14 | Period: 26-29 March’22 and 9-13 April’21 | Channel count: IPL 15 – 20; IPL 14-19)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/aaj-tak.jpg?itok=CbT430lq
Barc week 24: Aaj Tak leads Hindi news genre in market share

Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. As per data for All India 2+ target group for the Hindi news genre, Aaj Tak is the leading channel with market share of 12.4 per cent.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/33.jpg?itok=TlvxxS62
Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

On 19 June 2022, Star Gold left everyone surprised by giving an unusual ad in the matrimonial section of two leading papers. It read, "Parents wanted urgently". The matrimonial section of newspapers often carries ads that demand homely brides and grooms with hefty salaries and government jobs.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/55.jpg?itok=I7LLSU6d
Rahul Mishra promoted as head of Shemaroo’s Web 3.0 initiatives

Rahul Mishra, formerly the head of marketing of Shemaroo Entertainment, has been promoted to head the company's Web 3.0 initiatives. In the third wave of the internet, which is more transparent and employs technologies like blockchain, AI, and IOT to offer a more engaging user experience for the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/66.jpg?itok=qVldNIfx
MIB prohibits downloading of iPlus TV in India

The Ministry of Information and Broadcasting (MIB) has prohibited iPlus TV Telemedia from the promotion of iPlus TV for the purpose of downlinking by any person including individuals or cable operators in this country. It said that no permission has been given to uplink/downlink iP1us TV. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/91.jpg?itok=JGLYmmpb
ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

ZEE Entertainment Enterprises Limited (ZEEL) has rolled out a campaign on the occasion of International Yoga Day with a unique initiative – ‘Aap Fit Toh Manoranjan Hit’.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/barc-new.jpg?itok=EtGRwkyv
Barc week 24: Star Plus regains No. 1 spot in HSM market

Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1 spot in the Hindi-speaking market. As per all India 2+ target group data, Sun TV Network was the most watched channel during the week with an average...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/23/rupert.jpg?itok=mSp2itXa
Rupert Murdoch & partner of six years Jerry Hall to get divorce

Media mogul Rupert Murdoch and his wife of six years former actress-supermodel Jerry Hall are getting a divorce.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/23/colors-marathi.jpg?itok=raCZ-xdX
Colors Marathi launches three shows during afternoon time band

Colors Marathi announced the introduction of three new shows to its programming line-up in the afternoon time band starting from 27 June

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/23/pcw.jpg?itok=rVuAQPt8
India’s entertainment & media industry to grow 8.8% CAGR by 2026: PwC Report

By 2026, the Indian entertainment & media sector is anticipated to grow by 8.8 per cent compound annual growth rate (CAGR) to reach Rs 4,30,401 crore.

Television TV Channels Viewership