TAM Media Research


Latest News

Retail advertising on TV surges by 55 per cent in Jan-Aug: TAM data

Mumbai: Retail ad volumes surged by 55 per cent in January-August over the same period last year, according to data provided by TAM Media Research. The month of February saw the highest ad volumes’ share for the retail sector for both 2021 and 2020. There were 450+ new brands that advertised under...

Television TV Channels Viewership
Ed-tech category leads ad volumes during IPL 14: TAM data

Mumbai: The ad volumes during 51 matches of IPL 14 grew by six per cent compared to IPL 13, according to TAM Media Research data. Ed-tech emerged as the top advertising category for this year’s edition, the data revealed. The TAM data looked at ad volumes across 24 Star network channels for IPL 14...

Television TV Channels Sports
Five categories dominated airwaves during Tokyo Paralympic Games

Mumbai: The top five categories contributed up to 95 per cent of ad volumes on TV during Paralympics 2020, according to data by TAM Media Research. Considering the combined ad volumes for Tokyo Olympics and Tokyo Paralympics, the latter contributed only 17 per cent to total ad volumes, the data...

Television TV Channels Sports
Brands align their festive calendar as IPL 14 resumes

The 14th edition of the Indian Premier League (IPL) 14 finally resumed on Sunday with Chennai Super Kings (CSK) beating Mumbai Indians (MI) in the first match. The cricket bonanza, which got suspended mid-way in May due to the second wave of Covid has returned to the United Arab Emirates (UAE) yet...

Television TV Channels Sports
Retail Jewellers ad volumes grew by 52 per cent in Jan-Aug

Mumbai: TV advertising volumes for retail outlets – jewellers grew by 52 per cent in January-August 2021 over the same period in the previous year, according to data shared by TAM Media Research. More than 150 advertisers and 170 brands were visible on TV. The news genre with 63 per cent share of...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required