TAM Media Research
Report on Hindi News Viewership


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Over 200 categories record growth in TV Ad volume in Nov ‘21: TAM Data

Over 200 categories saw a surge in TV ad volume this November, compared to pre-pandemic levels, according to the data shared by Tam Media Research.

Television TV Channels Viewership
TV ad volumes increase by 11 per cent YoY in September

Mumbai: TV ad volumes increased by 11 per cent in September year-on-year (YoY), according to data provided by TAM Media Research. The month saw eight per cent growth in categories, 18 per cent growth in advertisers and 15 per cent growth in brands, the data revealed. Ad volumes on TV grew in every...

Television TV Channels Viewership
Ranveer Singh was most visible celebrity during IPL 14: TAM data

Mumbai: The Indian Premier League (IPL) 14th season saw 19 per cent rise in the share of celebrity-endorsed advertisements over the previous season, according to data provided by TAM Media Research. The study included all live matches for IPL 13 and 14 and excluded pre-mid-post programs. Ranveer...

Television TV Channels Viewership
Retail advertising on TV surges by 55 per cent in Jan-Aug: TAM data

Mumbai: Retail ad volumes surged by 55 per cent in January-August over the same period last year, according to data provided by TAM Media Research. The month of February saw the highest ad volumes’ share for the retail sector for both 2021 and 2020. There were 450+ new brands that advertised under...

Television TV Channels Viewership
Ed-tech category leads ad volumes during IPL 14: TAM data

Mumbai: The ad volumes during 51 matches of IPL 14 grew by six per cent compared to IPL 13, according to TAM Media Research data. Ed-tech emerged as the top advertising category for this year’s edition, the data revealed. The TAM data looked at ad volumes across 24 Star network channels for IPL 14...

Television TV Channels Sports