IPL 2022


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Cred IPL 2022 campaign: Has the brand lost the plot with its 'nostalgia' overkill?

Mumbai: Love them or hate them, you can’t ignore them! Yes, we are referring to the ubiquitous Cred bounty ads. Whether you tune into Disney+ Hotstar to catch the day’s play of IPL or switch on your TV, the Cred bounty advertisements are out in full force. This time around, the brand turned the...

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McDowell’s No1 Soda enters partnership with five IPL teams this season

Mumbai: Diageo India's flagship brand McDowell's No1 Soda has announced its association with five IPL teams Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals as their 'celebrations partner' for the latest season of T20 Cricket.  

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IPL 2022: Mumbai Indians launches new anthem ‘Dil Khol Ke’

Mumbai: IPL franchise Mumbai Indians (MI) has launched its team anthem titled “MI MI Bol Ke, Khelenge Dil Kholke." The anthem comes as an addition to its ongoing campaign 'Khelenge Dil Khol Ke' which is conceptualised by Ogilvy.  While the last film was for aspiring cricketers, the latest one is...

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E-commerce dominates share of IPL ads in first five matches: Report

Mumbai: The e-commerce category has more than 30 per cent share of TV ad volumes during the first five matches of the 15th edition of the Indian Premier League (IPL) that began airing on 26 March, according to data provided by Tam Media Research.

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IPL 2022: Gigabyte inks sponsorship deal with Lucknow Super Giants

Mumbai: Lucknow Super Giants (LSG) has announced Gigabyte Technology as its associate sponsor for IPL 2022. According to a statement, this partnership is a strategic win for both, as a unique marketing approach will help them to reach out to and engage with a much larger spectrum of audience who...

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