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TV ad volumes increase by 11 per cent YoY in September

Mumbai: TV ad volumes increased by 11 per cent in September year-on-year (YoY), according to data provided by TAM Media Research. The month saw eight per cent growth in categories, 18 per cent growth in advertisers and 15 per cent growth in brands, the data revealed. Ad volumes on TV grew in every...

Television TV Channels Viewership
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Ed-tech category leads ad volumes during IPL 14: TAM data

Mumbai: The ad volumes during 51 matches of IPL 14 grew by six per cent compared to IPL 13, according to TAM Media Research data. Ed-tech emerged as the top advertising category for this year’s edition, the data revealed. The TAM data looked at ad volumes across 24 Star network channels for IPL 14...

Television TV Channels Sports
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Policybazaar.com top brand in BARC week 51 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 December 2018 and 21 December 2018.

Television TV Channels Viewership
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HUL becomes top advertiser again; Ministry of Health and Family inserts most ads in BARC week 29

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 14 July to 20 July 2018.

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