Television

BCCI invites bids for IPL title sponsorship

MUMBAI: A few brands have been associated with the Board of Control for Cricket in India (BCCI) and its money-spinning Indian Premier League as its title sponsor. Among them: real estate giant, DLF, Pepsi and finally Vivo which paid Rs 100 crore annually for it (2016 to 2018).

Now the cricket body has begun the process of finding a new title sponsor. It placed an ad in the newspapers, saying that it was starting the invitation to tender (ITT) process from 1 June to 21 June.

The ITT document is available at a non-refundable fee of Rs 300,000 and the bids have to be submitted by 12 noon 27 June 2017 at a specified place mentioned in it or any other place that the board decides. The BCCI has also reserved the right at its discretion to cancel or amend the entire bidding process at any stage.

The new title sponsorship deal will be for the next five seasons starting from August 2018 to July 2022.

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