Television

Times Now Navbharat HD all set to launch on 1 Aug

Unveils the line-up of prime time shows.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/30/photogrid_plus_1627628345065.jpg?itok=hW7UBunR

Mumbai: Times Network's Hindi news channel - Times Now Navabharat HD is all set to launch on 1 August.

With its positioning ‘Ab Badlega Bharat, Banega Navbharat’, the channel will attempt to be the new voice propelling change through an inclusive movement for a new India, and champion a unique brand of action-oriented journalism driven by decisive content, announced the broadcast network on Friday.

In an attempt to break away from stereotypical news formats, the channel will explore an interactive & innovative news delivery that focuses on issues that directly impact the people and entails an in-depth and conclusive analysis of news through solution-oriented discussions, it added.

The network had earlier announced that the new channel will be led by anchor Navika Kumar as the editor-in-chief. It will initially be launched with seven prime-time shows hosted by Sushant Sinha, Padmaja Joshi, Ankit Tyagi, and Meenakshi Kandwal. The primetime shows include Rashtravad at 5 pm, Log Tantra at 6 pm, Dhakad Exclusive at 7 pm, Sawal Public Ka at 8 pm, News Ki PaathShala at 9 pm, and Opinion India at 10 pm.

Commenting on the launch, Times Network, MD and CEO, MK Anand said, “We have dominated the English news category with our flagship brand, Times Now, ever since we came into the space. We are now thrilled to mark our debut into Indian language News with our maiden Hindi news channel. We believe News has the power to transform and create an impact for a better society. With Times Now Navbharat, we are pioneering disruption with a powerful proposition centred on the core promise of bringing news that will drive change, where we follow a Content philosophy that puts Social Impact and not Ratings at the centre. I am confident Times Now Navbharat will contribute to further improve the Hindi News broadcast space which is already served by some of the best Media brands.”

Marking this landmark launch, the network has planned a mega marketing campaign across Hindi-speaking markets. Conceptualised by McCann Worldgroup India, the channel will unveil its brand film which embodies the channel’s genesis and brand manifesto written by the renowned Prasoon Joshi. A high decibel promotion has been planned across TV, outdoor, print, radio, multiplexes, social media, and leading digital platforms.

The network’s outdoor promotion spans over 400 sites across 19 cities including Mumbai, Delhi, Lucknow, Patna, Jaipur, Dehradun, Indore, Punjab, Raipur and Varanasi. The network is also set to splash its print ads across leading Hindi & English dailies of the country. 

Times Now Navbharat has roped in Kent RO System, Century Ply, Radico Khaitan, Vedanta, Medibuddy, Amrita Vishwa Vidyapeetham, Darwin Platform Group of Companies, Mylab Discovery Solutions, Meghdoot Herbal, Kirloskar Brothers to name a few as advertisers.

Times Now Navbharat will be available across all the leading cable operators, MSOs & DTH platforms.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/04/pavithra_k.jpg?itok=kluUmYkH
Colors’ ‘Bigg Boss’ and Garnier Men create history with stronger than ever 12 years association

Mumbai: India’s reality show Bigg Boss has come a long way in its 15 years journey in the television entertainment landscape. The show has been instrumental in providing an unprecedented dose of glamour by entertaining the audience with its engaging content and adding grand new elements year on...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/04/sun-tv.jpg?itok=OzHXiFW3
Sun TV Network records Rs 858 crore revenue for Q3FY23

Mumbai : Sun TV Network Limited, one of the television roadcasters in India has released financial result for Q3Fy23. Sun Tv’s revenues (excluding IPL and Movies) were Rs8 10.51 crore for the quarter ended 31 December 2022, compared to Rs 829.57 crore for the corresponding quarter ended 31 December...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/04/kishore_ajwani.jpg?itok=g8REiJR7
News18 India launches original web series ‘FIR No. 208’

Mumbai: In a first for an Indian news channel, News18 India has announced the launch of its original web series, FIR No. 208, which premieres on 3 February. Conceptualised and hosted by News18 India’s managing editor Kishore Ajwani, FIR No. 208 showcases the web of deceit spun by Sukesh...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/03/rakesh-gopal.jpg?itok=ITniPcky
Bharat Express appoints Rakesh Gopal as chief revenue officer

Bharat Express has kept the media fraternity abuzz with a slew of senior level appointments. The channel has further consolidated its sales team across India and announced the appointment of Rakesh Gopal as its chief revenue officer along with several senior level appointments across key markets.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/03/61.jpg?itok=0hL75a93
India Today Group’s MP Tak launches its own website

Mumbai: India Today Group’s digital-first channel, MP Tak, has further expanded its online-presence with a newly launched website– www.mptak.in inaugurated by the chief minister of Madhya Pradesh, Shivraj Singh Chouhan. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/03/kalli_purie.jpg?itok=XM546Rrr
Aaj Tak crosses the 50 mn subscribers mark on YouTube; Susan Wojcicki offers congratulatory wishes

Mumbai: YouTube CEO Susan Wojcicki did not hold back while tweeting in praise of Hindi news channel, Aaj Tak, for crossing 50 million subscribers on the video-sharing platform. She put it across as an ‘incredible milestone’ for the channel and its team. Her tweet read, “50M subscribers - what an...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/03/54.jpg?itok=Nc7Ylx8U
SPNI bags exclusive broadcast rights for the Davis Cup for two years

Mumbai: Sony Pictures Networks India has acquired the exclusive media rights to broadcast the Davis Cup in India for two years, between 2023 and 2024. The deal was facilitated by Sportfive. Following the television and digital rights deal, the broadcaster will televise the Davis Cup on its sports...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/03/53.jpg?itok=6Vyv_ic5
CNN News18 continues its dominance in English news genre with 43.1% market share

Mumbai: As per the latest data released by the Broadcast Audience Research Council (Barc), CNN–News18 has again topped the English news genre with 43.1 per cent market share in India’s TG 2+ segment. As per the data, the channel is 146 per cent ahead of Times Now and its market share is larger than...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/03/52.jpg?itok=U49oDMar
IPL allows JioCinema to offer premium long-form content viewing: Viacom18 CEO Sports Anil Jayaraj

Mumbai: Earlier this year Viacom18 stunned people when it announced that JioCinema would air the IPL for free. Speaking at a media roundtable Viacom18 CEO Sports Anil Jayaraj said that the 20-20 league offers the opportunity to provide high-quality premium long-form content. There will be 16 feeds...

Television TV Channels Viewership