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Kotak Mahindra, iProspect India adopt high-impact digital-only approach for new campaign

MUMBAI: Kotak Mahindra, the digital bank that is open to all and is designed to financially empower dreamers, has finally launched the sequel, #DreamsInvited, to its 811 #IndiaInvited campaign. To create mass awareness around #DreamsInvited across all digital platforms, the bank has collaborated...

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Levi's celebrates equality with #ProudToBeMore Campaign

Levi’s has launches #ProudToBeMore campaign with the inspiring members of the pride community who have continued to defy the odds and accomplished more than what the society deemed worthy for them.  The stories capture the authentic journey of few brave people who believe life is much more than one...

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Sony Sab’s Neeraj Vyas on brand repositioning, TRAI tariff order effect and content pull from consumers

Amid the ongoing flux in the broadcasting industry post the implementation of the new tariff order (NTO), Sony Sab which is perceived as a “living room channel” aims to strengthen its position as a brand which has content to offer everyone in the family.

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ESPNcricinfo’s new campaign reaches out to the fans obsessed with cricket

ESPNcricinfo, the go-to digital destination for all things cricket, today unveiled their latest, 4-part film campaign that aims to unite cricket lovers and add momentum to the ongoing cricket fever, which is only touted to grow in light of the upcoming ICC World Cup 2019.

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Lumenis salutes women with ‘No more stretch-marks’ Campaign

Lumenis India Pvt. Ltd., the world’s largest energy-based medical device company for surgical, aesthetic and ophthalmic applications today announced a campaign ‘No more stretch marks’ to salute women who are shaping the world every day.

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