Bharat24’s attempt towards becoming a national news channel for an emergent India

Bharat24’s attempt towards becoming a national news channel for an emergent India

The channel breaks and highlights over 1000 news stories across all Indian states


Mumbai: Bharat24, the latest entrant amongst the Hindi news channels, is all set to pave way for new commencements in this market with its path-breaking news reportage. It aims to lead the national news scene and become the ‘Voice of India’ focusing on a credible first-to-report content strategy for the channel.

As a news organisation, Bharat24 is striving to act as a bridge between the government and its people to provide them with transparent and right information. With the aim of setting a high benchmark for news reporting, the channel has put in place a strong network of 4000+ reporters (one reporter in each of India’s 4000 constituencies) and bureaus in all major states across India. It has set up a news control room with dedicated hotlines for seamless news gathering from its reporter network and news agencies. While it is observed that most national Hindi news channels focus on two or three states, Bharat24’s network strength has enabled it to focus on all Indian states, equally.

Bharat24 has allotted 30 per cent of its screen to the news flash bands highlighting the significant 15-20 news stories from each state, mapping Twitter updates of prominent personalities in each state, international news events, etc. adding up to 1000+ news stories.

In comparison to the silos of conventional set-ups, Bharat24 targets to be a disruptor news brand and has created an integrated news environment for the seamless broadcast of news. The channel has blurred the lines between the departments of input, assignment and output and the same teams remain vigilant across all aspects of news from news gathering to breaking it to the viewers.
Within a short span of time, Bharat24 has also gained phenomenal advertiser support. It has roped in more than 35 clients within a month from launch – Amul, Policy Bazaar, Muthoot Finance, Reliance Retail, Kelvinator, R-pure masale, Jio Mart, Ankur Salt, JSW Paints, Wonder Cement, FOGG, BL Agro, Rajesh Masala, Rajdhani Besan, JK Cement, Suhana Masale, to name a few.

While speaking about the channel's strategy, Bharat24 chief business officer and strategic advisor to the board Manoj Jagyasi added, “Our intention is to improve the viewer engagement and experience of TV news consumption. I am delighted with the positive response that Bharat24 has been generating since its launch. The channel has resonated well with viewers and advertisers alike. It is a matter of great pride the channel was launched with many credible advertisers.”

Inspite of being a late entrant in the news scene, the channel is at par with its competitors and is grasping the quickly changing market dynamics by adapting new-age technologies. Bharat24 boasts to be the first to introduce augmented reality (AR) enabled studios which enable the channel to deliver clean, clutter-free enhanced audio-visual content on-air. The channel also operates on the latest broadcast technology.

Bharat24 is well distributed across all major DTH, online and cable networks.