Augmented Reality


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IPL 2022: Star Sports, Quidich Innovation Labs partner to showcase augmented reality; enthrals viewers

Star Sports and Quidich Innovation Labs partnered to produce an augmented reality (AR) event during the Tata IPL 2022 final match between Gujarat Titans and Rajasthan Royals.

Television TV Channels Sports
GUEST COLUMN: Is AI a threat to digital marketing industry in terms of employment?

Mumbai: Artificial Intelligence (AI) has been one of the celebrated buzzwords of all time across various industries. It has been answering a lot of questions and taking humankind to new places, quite literally, with customer service like chatbots and autopilot driving machines. With people adopting...

iWorld Over The Top Services
AR, VR fantastic tools for brands to communicate their story

MUMBAI: The outbreak of Covid2019 has changed life and business more than anybody could have imagined. To survive this pandemic, businesses around the globe are embracing digitisation faster than ever before. Two kinds of technology, augmented reality and virtual reality, are once again in the...

MAM Marketing MAM
Milestone Brandcom creates first AR experience for Tanishq at Bangalore & Delhi airports

Dentsu Aegis Network’s Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment...

MAM Media and Advertising Out Of Home
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People