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Amul & PETA India engage in a Twitter war

Mumbai: Just days after Amul claimed vindication on its ad that purportedly unravels the facts and myths behind vegan milk as opposed to cow’s milk, the debate seems to have spilled all over the social media, triggering a tweetstorm between Amul MD Sodhi and PETA India. The ad released in March...

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Brands memed FRIENDS on the reunion

It would not be an exaggeration to say that it was the most looked-forward to, most-talked-about and the most nostalgia-generating event all of last week, on social media.

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Brands wish Eid Mubarak with messages of hope & togetherness

MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around the globe. This year, more than anything else, the occasion serves as a great reminder to be grateful for what we have and to share with...

MAM Marketing Brands
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Discovery Channel’s Feelin Alive returns to take viewers on another epic ride

MUMBAI: After a long time of being cooped up at home, a lot us are craving that feeling of exhilaration that comes from participating in extreme adventure sports. The adrenaline rush, the sheer excitement, the butterflies in the stomach before taking the plunge are all hallmarks of what great...

Television TV Channels Factual
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#Throwback2020: The year's most controversial ads

NEW DELHI: Advertising informs. It generates awareness, entertains; less often than not – if one goes by harsh cynics – leads to a buy decision, and with even lesser frequency flies into controversy. Sometimes the storm that follows proves beneficial for the brand, especially if it is a cult...

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