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Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas...

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How brands made the most out of Friendship Day on Twitter

As the world celebrated Friendship Day this Sunday, some brands also bonded with their fans on Twitter to mark the relationship they share with them. From extending messages to fellow members of brand-verse on Twitter to coming out with cheesy friendship messages for fans, to hosting social media...

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How Amul’s witty marketing is done within 1% of overall expenditure

Be it the ‘Utterly Butterly Delicious’ butter or the milk that India drinks, one thing central to all Amul products are the catchy taglines that have remained stagnant for years and are, thus, imprinted on the mind of every Indian.

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Amul to be official sponsor of the Afghanistan Cricket team for theICC World Cup 2019

Amul, Asia’s largest milk brand, is the principal sponsor of the Afghanistan cricket team for the upcoming ICC Cricket World Cup hosted by England and Wales.

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Mandeep Singh takes charge as CEO, JSL Lifestyle Limited

JSL Lifestyle Limited (JSLL), a subsidiary of Jindal Stainless (Hisar) Limited, has appointed Mr Mandeep Singh as its Chief Executive Officer (CEO) of the company.

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