Aaj Tak regains its pole position in Barc ratings

Aaj Tak regains its pole position in Barc ratings

The news channel established its supremacy in coverage of events of national importance.

Aaj Tak

Mumbai: TV Today Network's Hindi news channel Aaj Tak has witnessed record growth and regained its number one position in the recent viewership ratings released by Broadcasters Audience Research Council (Barc) for week 16.

As per the industry's first 'Customised Event Report' released by Barc on Friday, Aaj Tak has established its supremacy in coverage of events of national importance. The channel has a daily average reach of 20.6 million.

The CER data also showed that Aaj Tak’s coverage of Jehangirpuri encroachment demolition gave it growth of 188 per cent in 15+ HSM, 225 per cent in 2+ pay India and 182 per cent in 2+ All India.

Commenting on this milestone, TV Today Network's CEO (television & radio) Rahul Shaw said, “We have been the number one news source for a television audience for 21 years due to the trust earned by us. Aaj Tak is the only news channel to get 10 crore viewers week on week every week throughout 2022. We thank our viewers again for trusting only Aaj Tak when it comes to news that matters.”