Television

Mastiii receives stupendous response for #BanoDheet campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/04/Manav-Dhanda%2C-GROUP-CEO-of-SAB-Group_0.jpg?itok=bPVVdUjd

MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

“We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts," said SAB Group group CEO Manav Dhanda.

The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

The reach of the campaign was amplified tremendously with media partners - DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_134655_800_x_800_pixel.jpg?itok=qkboorCF
Barc week 2: Star Plus, Colors & Sony Sab continue to remain top three channels on pay platform

MUMBAI: Star Plus, Colors, and Sony Sab have continued to remain in the list of top three channels on pay platform in week two (Saturday 9 January 2021 to Friday 15 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, too, has retained its hold on the number 10 slot...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_134006_800_x_800_pixel.jpg?itok=yynQywJc
TRP scam: Bombay HC refuses to transfer Partho Dasgupta to private hospital

NEW DELHI: Taking cognisance of Taloja jail’s medical officers assurance that they would continue treating alleged TRP scam accused former BARC CEO Partho Dasgupta in accordance with the JJ Hospital discharge note, the Bombay HC has refused to intervene in his transfer to the prison. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_124242_800_x_800_pixel.jpg?itok=VCcl3_U0
BARC week 2: Dettol Antiseptic continues to lead the brand list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 9 January and 15 January 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/vfx.jpg?itok=c2_0UpDf
The small screen's growing romance with VFX

Visual effects-laden shows have always captured audience interest on television, be it mythological serials like Ramayana or Jai Shree Krishna or the earliest superheroes shows like Shaktimaan.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/times.jpg?itok=A9ctmwZB
TRP scam: Times Network to take legal action against BARC

L'affaire TV ratings continues. In yet another sudden turn in the TRP manipulation case, the Times Network is gearing up to take legal action against the Broadcast Audience Research Council (BARC) for allegedly colluding with Republic TV to misreport viewership ratings and giving the channel "undue...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/republic.jpg?itok=uLV0POyu
Republic Media to run exclusive series on forces ‘India's Bravehearts’ around Repubic Day

Mumbai: As India gears up for the celebration of its 72nd Republic Day, Republic Media Network brings to you an exclusive broadcast series from the valley of Kashmir.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/od.jpg?itok=HdTxb6Uz
Odisha leaps ahead with India’s first Women’s T20 tournament

BHUBANESHWAR: With the resumption of live sports in the country, Indians are lining up for a shot of cricket. And what better way to energise the nation in these Covid times than with the most dynamic and exhilarating format of the game – the T20. Leading the way in this direction is the inaugural...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/sare.jpg?itok=jmQawFZl
Saregama PAT triples in third quarter of FY 2021

BENGALURU: Indian music label and movie studio Saregama India Ltd (Saregama) reported more than 200 per cent (201.5 per cent) Y-o-Y (year-on-year) growth in consolidated net profit after tax (PAT) for the quarter ended 31 December 2020 (Q3 2021, quarter or period under review) as compared to the...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/isl.jpg?itok=8guOnyQh
Hero ISL sees uptick in viewership, fans keep the momentum high

MUMBAI : Cricket is indeed big in India. Globally, however, it’s football and football all the way, and the willow game has a long way to go before it catches up with it.  In India, in times of Coronavirus and cricket, soccer has been holding its own, especially with the seventh India Super League...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required