Television

Mastiii receives stupendous response for #BanoDheet campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/04/Manav-Dhanda%2C-GROUP-CEO-of-SAB-Group_0.jpg?itok=QqxrDZXB

MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

“We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts," said SAB Group group CEO Manav Dhanda.

The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

The reach of the campaign was amplified tremendously with media partners - DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/repl.jpg?itok=OBEe3CJD
No business dealings with Republic TV: Hansa Research

NEW DELHI: In the latest development in the TRP manipulation scam, Hansa Research has denied the charges of making a payment of Rs 32 lakh to Republic TV, levelled against it by the Crime Branch spokesperson. The agency has categorically stated that there have been no business dealings with...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/bolly.jpg?itok=GjQjIol8
Zee launches ‘Ticket To Hollywood’ in 10 languages

MUMBAI: Zee has lined up a slew of Hollywood blockbusters to thrill viewers during this festive season. Catering to the evolving Hollywood fan base in India, ‘Ticket to Hollywood’ will showcase the latest international hits on Zee’s English movie channel &flix with a simultaneous telecast of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/idnaitoday.jpg?itok=w-2nLCHl
India Today Group announces special programming line-up for Bihar polls

NEW DELHI: The India Today Group has planned to launch an array of programming content produced exclusively for the upcoming Bihar Assembly Elections. On Aaj Tak, there are six dedicated shows being aired: Hello Kaun – an interactive show on issues that impact Bihar, Election Express – an election...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/cosmos.jpg?itok=HQcKHWJA
Motu Patlu wins big at the Asian Academy Creative Awards ‘20

MUMBAI: It has been nearly eight years since Motu Patlu started entertaining children and the programme continues to remain in the top slot among kids’ animated shows on TV and digital platforms. At the annual Asian Academy Creative Awards held in Singapore, the immensely popular kids’ show by...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/via.jpg?itok=UrtKoFCg
ViacomCBS launches new kids division

MUMBAI: ViacomCBS International Studios (VIS), part of ViacomCBS Networks International (VCNI), is all set to launch a new kids content division and has appointed Nickelodeon executive Nina Hahn to head the operations. Viacom said that VIS Kids will allow for the expansion of the studio’s global...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/abp.jpg?itok=c01uF1kU
ABP News ‘e-Shikhar Sammelan’ sets the stage for Bihar Assembly Elections

NEW DELHI: As political parties gear up for an intense electoral contest in the state of Bihar, India’s most-trusted Hindi news channel, ABP News, hosted another momentous edition of the day long virtual summit, “e-Shikhar Sammelan” on 25th October 2020, to shed light on the key issues of the state.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/republic.jpg?itok=t95gZXZ4
Republic Media expands presence in online news space, launches in Hindi language

Republic Media Network has announced its expansion into Hindi news in the digital space with the launch of Republic Bharat’s online platform. It aims to become the leader in Hindi news on digital platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/bai.jpg?itok=5K76N7ph
The Crown producer Suzanne Mackie launches own production company

Suzanne Mackie, one of the executive producers behind the hit Netflix show The Crown, is all set to launch her own production company. Mackie is leaving UK-based Left Bank Pictures to set up Orchid Pictures.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/zakka.jpg?itok=aMlVrE9s
Keep the content debate out of TRP manipulation: Zakka Jacob

One of the most reliable voices on prime time news television for the past decade, Zakka Jacob is a unique breed of journalist in today’s high-decibel newsrooms; the executive editor of CNN-News 18, Jacob is known as the ‘thinking man’s journalist’ for a reason.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required