Television

Mastiii receives stupendous response for #BanoDheet campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/04/Manav-Dhanda%2C-GROUP-CEO-of-SAB-Group_0.jpg?itok=YFh577Bj

MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

“We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts," said SAB Group group CEO Manav Dhanda.

The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

The reach of the campaign was amplified tremendously with media partners - DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/dangal-tv.jpg?itok=l04o5ZBW
Dangal continues on top across genres as TV consumption drops

Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/round_0.jpg?itok=8pruoXDg
Help each other to bring the industry back on its feet: TV producers

The television producers believe that helping each other to revive the business, as and when the state government allows production to resume, will help the industry get back on its feet. This was the unanimous view of a virtual round table conference organised by indiantelevision.com to discuss...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/netw.jpg?itok=qmv-BYyx
Times Network announces 'India For Bengal'

Times Network has launched ‘India For Bengal’, a special initiative to create awareness and raise funds for the relief efforts for the state ravaged by the catastrophic Cyclone Amphan.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/zee.jpg?itok=mNdMDmSh
Zee Kannada launches two new shows ‘Lockdown Diaries’ & ‘Coffee with Anu’

MUMBAI: In an effort to bring positivity during the ongoing pandemic, Zee Kannada had introduced unique shows for the audience to connect with their favourite Sandalwood celebrities: Lockdown Diaries and Coffee with Anu.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/broadman.jpg?itok=VGSW_5gv
Times Network: MNX announces campaign this international brother’s day titled #BroDaMan

MUMBAI:  Bro is not just a word; it’s an emotion, a cult, a community, a club, a way of life! Celebrating this bond, Hollywood’s Wild Child - MNX announces a befitting campaign this International Brother’s Day titled #BroDaMan. With a specially curated line up of ‘best of bro-hood’ movies and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/fayyye.jpg?itok=9hcxUWGb
Covid2019 is a financial earthquake: Faye D’Souza

MUMBAI: For former Mirror Now executive editor Faye D’Souza, Covid2019 is not just a pandemic but also a financial earthquake with no clear end time. Speaking to former Viacom18 COO Raj Nayak on his recently-launched digital chat show, D’Souza, who turned independent journalist last year, revealed...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/aj.jpg?itok=-3Pf8LCh
Anjali Bhushan joins Viacom18 Studios as head creative content and production

Anjali Bhushan, the creative mind associated with the media and entertainment industry, has joined Viacom18 Studios earlier this month. Bhushan will serve as Viacom18 Studios and Tipping Point creative content and production head. 

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/vcall.jpg?itok=vV9uJtxb
Identify safe places to shoot, Maharashtra CM tells industry delegation

A 12-member delegation of television producers and broadcasters on Friday interacted with Maharashtra chief minister Uddhav Thackeray who asked them to find safe and secluded places for resuming shooting.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/news18.jpg?itok=F7lBe_o-
Network18’s initiatives to curb the spread of Covid2019 among employees

MUMBAI: News outlets have been relentlessly covering the Covid2019 pandemic outbreak in India. A cursory glance at any channel would show reporters taking precautions such as wearing masks, gloves and maintaining distance from others. Despite all the precautions, Network18, which houses a bunch of...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required