Television

Mastiii receives stupendous response for #BanoDheet campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/04/Manav-Dhanda%2C-GROUP-CEO-of-SAB-Group_0.jpg?itok=YFh577Bj

MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

“We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts," said SAB Group group CEO Manav Dhanda.

The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

The reach of the campaign was amplified tremendously with media partners - DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/images.jpg?itok=jOVtjVsY
Finance Minister meets News Broadcasters Federation, NBF seeks parity in GST with the print industry

MUMBAI: On 17thJanuary, 2020 Finance Minister, Nirmala Sitharaman met the members of the executive body of News Broadcasters Federation (NBF). In the meeting, the NBF has proposed a recommendation requesting the Government to treat TV News channels at par with the print industry under GST.  In the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/vh1.jpg?itok=XdF6NHL4
Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

MUMBAI: One of India’s biggest multi-genre festival, Vh1 Supersonic, is all set to take over Pune from 7th - 9th February 2020.They have just announced the headliners and the full artist line-up and we cannot keep calm!  So get your squad ready for the epic lineup as the festival has announced over...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/englishnews.jpg?itok=G18XEZvN
JNU incident raises English News ratings afterslump in last week of 2019

BENGALURU: After an expected slump in viewership in the last BARC week of 2019 – week 53 (Saturday 28 December 2019 to Friday, 3 January 2020), the combined viewership of top 5 English News channels increased 9.2 percent to 1.835 million weekly impressions in week 1 of 2020 (Wy01 of 2020) from 1....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/bhumi.jpg?itok=_4MvnIoO
Looking inside MTV Nishedh, an initiative to break social stigma

MTV is attempting to take the bull by its horns. With its new launch it aims to break the stigma around several health-related issues, make the youth aware about healthier social norms, talk about tabooed topics.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/pb.jpg?itok=jzz7VB1S
Madras HC asks govt to allow national sporting events on Doordarshan’s OTT platform

Demanding that change is the need of the hour and that every legislation should in terms with updated technologies, the Madras High Court on Monday questioned the government about the PIL seeking the approval to tweak sports broadcasting laws.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/Adil_Zainulbhai.jpg?itok=El4gIbgy
Network18 topline almost doubles in Q3 2020

Mukesh Ambani’s Network18 Media and Investments Ltd (Network18) consolidated profit after tax (PAT) for the quarter ended 31 December 2019 (Q3 2020, quarter or period under review) was up 92.2 percent at Rs  148.29 crore from Rs 77.16 crore in the corresponding year-ago quarter Q3 2020.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Tarzan_0.jpg?itok=9RyAuAFY
&PrivéHD brings animated-adventure of 'Tarzan' on 17 January

MUMBAI: As a month-long countdown to cinema’s greatest awards ever conferred, &PrivéHD, the premium destination of nuanced cinema, brings a showcase of critically acclaimed academy award-winning films with ‘The Winning Side’. Come Friday, 17 January 2020 at 9PM, the channel, available as part...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Shemaroo_MarathiBana.jpg?itok=lopdsfrD
Shemaroo Entertainment launches new Marathi movie channel - Shemaroo MarathiBana

MUMBAI: Catering to the Marathi speaking audience, Shemaroo Entertainment Ltd, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Travelxp_800.jpg?itok=HINRs_tq
Travelxp launches in Romania's via Telekom Romania

MUMBAI: Expanding its footprint in Europe, Travelxp has launched its operations in Romania from 1 January 2020. The channel will be shown on DTH and IPTV platforms of Telekom Romania, which is an integrated telecommunications company. As viewers in Romania enjoying global travel programmes from the...

Television TV Channels Specialised and Niche

Sign up for our Newsletter

subscribe for latest stories