Television

Mastiii receives stupendous response for #BanoDheet campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/04/Manav-Dhanda%2C-GROUP-CEO-of-SAB-Group_0.jpg?itok=SJaKeybp

MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

“We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts," said SAB Group group CEO Manav Dhanda.

The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

The reach of the campaign was amplified tremendously with media partners - DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/pogo.jpg?itok=7EfQ61Rx
Pogo launches Telugu language feed

Mumbai: WarnerMedia kids’ entertainment TV channel Pogo has announced a new Telugu language feed to reach more homes in Andhra Pradesh and Telangana.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/zee.jpg?itok=7o997z2i
Zeel acquires media rights for Emirates Cricket Board’s UAE T20 League

Zee Entertainment Enterprises Ltd (Zeel) has signed a 10-year media rights deal with Emirates Cricket Board (ECB) for their upcoming UAE T20 League. The broadcaster makes its return into sports broadcasting after its non-compete agreement with Sony Pictures Networks (SPN) India expired.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/star.jpg?itok=27CMzNn_
Star and Disney India postpones new channel launches till further intimation

Star and Disney India has deferred the launch of 15 (SD+HD) channels and renaming of one channel until further intimation. “This is to inform all distributors of television channels that the launch of following 15 channels and name change of following one channel have been deferred till further...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/news18-india.jpg?itok=1pS1uLwW
News18 India to host ‘News18 India Chaupal’ on 1-2 December

News18 India to set to host "News18 India Chaupal – Desh Ka Sabse Bada Manch" on 1-2 December. The event will be telecasted on News18 India channel from 6 p.m onwards on 1 December and 11 a.m onwards on 2 December.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/star-sports.jpg?itok=XO0O3ENp
India vs New Zealand opening T20 match garners 73 million reach

The opening match between India and New Zealand, in the T20 international series that began on 17 November, garnered a reach of 73 million (2+U+R) becoming the most-watched T20 opening match in the last three years.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/zee-1.jpg?itok=ENNZJsip
Zeel-Invesco case: Bombay HC to continue hearing on 30 Nov

At the Zeel-Invesco hearing held on Monday, the division bench of the Bombay high court decided to continue the hearing on 30 November. On 29 October, the court had granted a temporary injunction against the requisition notice by Invesco.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/think.jpg?itok=WeqZaYMX
Believe buys out Think Music to boost South India position

Mumbai: Digital music company Believe has acquired Think Music, a South India-based music label. With this acquisition, the company wants to further strengthen its position in South India. “The acquisition will help Think Music accelerate the growth and monetisation of its whole catalogue by...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/hul.jpg?itok=I64gNkoD
HUL top advertiser in week 46: Barc

FMCG firms beginning with Hindustan Lever Ltd dominated the top-10 advertiser list in week 46 (13 to 19 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4486.09 (‘000s). Reckitt Benckiser (India) Ltd was second at 3462.72 (‘000s).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/star-plus.jpg?itok=LNOjGhK6
Star Plus regains top spot in week 46: Barc

Star Plus regained the top spot after a gap of two weeks as per Broadcast Audience Research Council (Barc) data for week 46 (13 to 19 November). The channel garnered weekly AMAs of 2726.35 (‘000s).

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required