Television

Mastiii receives stupendous response for #BanoDheet campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/04/Manav-Dhanda%2C-GROUP-CEO-of-SAB-Group_0.jpg?itok=io-XK7gf

MUMBAI: Mastiii has created a huge impact with its awareness initiative #BanoDheet. In a span of twenty four hours of launching the digital leg of campaign, #Banodheet was trending at #1 and received a stupendous response leading to a whopping 1.4 crore impressions with several thousand tweets to its credit.

The multimedia campaign targeted at creating awareness and a sense of positive stubbornness amongst the youth of India and in its own way contributed to help the youth take ownership of their actions towards the society as the first step in building a better India.

“We feel a sense of pride in talking about the reach of the campaign that has garnered a huge response not only on Twitter where we were trending at the # 1 spot throughout India but also the large reach achieved through other media’s that were used. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign #BanoDheet and hope to make a small change through our efforts," said SAB Group group CEO Manav Dhanda.

The campaign was featured across numerous platforms like Twitter, Facebook, TV, outdoor, print media and radio addressing masses to take a stand against social evils that plague our society such as: Drinking and Driving, Eve Teasing, Corruption and Littering to name a few.

The reach of the campaign was amplified tremendously with media partners - DNA, Dainik Savera, RED FM, Minimax and Corel, Vyoma and Spykar.

Red FM COO Nisha Narayanan said, “We at Red FM have always been cognizant of relevant issues and problems that plague the society and take pride in partnering with SAB Group for ‘#BanoDheet’ campaign which is based on a simple yet so impactful concept and we are confident it will go a long way in bringing about a positive change in the society. The timing for this initiative is absolutely perfect as New Years is that time of the year when people actively retrospect their lives and impact of their action over the course of last year and make resolutions to improve the coming year. Our Radio Jock at the station is excited about driving this initiative for a great cause.

RJ Rishi added, “Through this initiative Red FM aims to put forward in a quirky style on how ‘Being Dheet’ can be a catalyst in driving change in people’s personal lives as well as society. I am very excited to engage with the listeners & viewers for such a relevant cause in true ‘Bajaate raho’ style and I pledge to make all our listeners ‘dheet’ and contribute in establishing a mark with this initiative.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/sonty.jpg?itok=8AtTJcQa
Sony Pix bids adieu to 2020 with a slew of Hollywood blockbusters

MUMBAI: As India prepares to bid adieu to 2020, Sony Pix too has plans to end the year on a high with a special programming line-up through the month of December. In addition to the Indian television premiere of Yesterday and Last Christmas, there’s ‘Premieres 2020’; ‘Thank God it’s 2021’; ‘...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/neetrja.jpg?itok=nC0I_TRt
Sony Sab's ‘Hero - Gayab Mode On’ to launch on 7 December

MUMBAI: Sony Sab is all set to launch its flagship show of the year, Hero - Gayab Mode On. With the power of invisibility as a distinctive element in the story, blended with a gripping storyline, Hero - Gayab Mode On will premiere on 7 December, and air every Monday-Friday at 8 pm.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/film.jpg?itok=TPJUjVV-
Film shoots resume in Madhya Pradesh under Covid2019 norms

MUMBAI: Madhya Pradesh has become the first state to permit film production post the unlock. The state is taking all necessary measures to ensure shooting takes place safely. The government has come out with a set of standard operating guiding principles that need to be followed at film sets and by...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/bb.jpg?itok=UE_yzs1I
Bigg Boss 14 finale to happen next week?

MUMBAI: Twists and turns abound in Bigg Boss and the show is set to introduce yet another shocker in the upcoming episode. According to a promo released by the makers of the show, host Salman Khan will be seen informing the housemates that the finale of Bigg Boss 14 will be held in the coming week...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/nbf.jpg?itok=4ZlM9HeJ
NBF hails Supreme Court of India upholding human liberty

The News Broadcasters Federation hails supreme court of India, upholding sacrosanct principle of human liberty in its judgement providing interim relief to Arnab Goswami, MD and editor in chief of Republic Media Network.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/play.jpg?itok=5ZXN9Xmv
ITW Playworx wins sponsorship rights of ADT10 season 4

NEW DELHI: Ten Sports has awarded ITW Playworx the sponsorship rights of the Abu Dhabi T10 (ADT10) season 4. The fast-paced and pulsating ADT10 tournament is back with its fourth edition for all cricket enthusiasts around the world, and will commence from 28 January – 6 February 2021 at Zayed...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/banijay.jpg?itok=_ko_-tZU
Banijay confirms internal data theft in cyber attack

MUMBAI: Independent production company Banijay has admitted that internal data was stolen in a cyber attack last week, potential impacting hundreds of current and former employees. The company said that certain personnel data as well as commercially sensitive information may have been compromised....

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/south.jpg?itok=ESeigc8W
Madras HC issues interim injunction against sexually explicit ads

KOLKATA: The Madurai bench of the Madras high court has issued an interim injunction against programmes or advertisements on TV channels displaying obscenity. In addition to that, the judges sought response from MIB on censorship of programmes telecast on channels. “Some advertisements though look...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/and.jpg?itok=H9_k5j56
Watch Hindi television premiere of the ‘The Grudge’, only on &pictures

MUMBAI: Ever imagined what it would be like to step into a house that is cursed by a vengeful ghost. Would you dare to go inside it? Well, this Friday the 27 November at 9pm, gather all the courage you got as ab darr hoga full on as &pictures will take you on a bone chilling ride with the Hindi...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required