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T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

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When pandemic strikes, trust keeps brands, agencies going

Trust plays an important factor when you can’t see the other person, and now the whole world is running on trust, as the whole world remains engulfed by the Covid-19 pandemic. Never has trust between advertisers and agencies been more apparent than now.

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Brands keep up positivity during Covid-19 pandemic

MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes far more significance. This might look like an unusual time to talk about positivity. Nevertheless, positivity remains the main...

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Brands ace creative-asana on Yoga Day 2019

The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting...

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RED FM in association with The Bharat Army amps up the Cricket Fever in India

RED FM, one of the largest and most awarded private radio networks in India joins hands with The Bharat Army, Team India’s biggest cricket supporters club globally, to capture the excitement of World Cup 2019 and connect with the fa

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