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Mother Dairy in association with Wavemaker & Red FM unveils new campaign for Rocket ice cream chocolate

NEW DELHI: Mother Dairy Ice Creams along with Wavemaker and RED FM have conceptualised and executed the brand’s latest campaign for Rocket ice cream chocolate in association with Red FM. RED FM RJs interacted with Neila, the alien brand mascot of Mother Dairy’s Rocket Ice Cream chocolate and...

MAM Media and Advertising Ad Campaigns
Muthoot Finance launches ‘Sunheri Soch’ with Red FM

NEW DELHI: Muthoot Finance has entered into a unique partnership with RED FM to launch a series of real-life inspirational stories that break stigmas around gold loans in India. With ‘Muthoot Finance Sunheri Soch’ campaign, the financial services conglomerate brings highly successful stories of...

MAM Marketing Brands
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM
When pandemic strikes, trust keeps brands, agencies going

Trust plays an important factor when you can’t see the other person, and now the whole world is running on trust, as the whole world remains engulfed by the Covid-19 pandemic. Never has trust between advertisers and agencies been more apparent than now.

MAM Marketing MAM
Brands keep up positivity during Covid-19 pandemic

MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes far more significance. This might look like an unusual time to talk about positivity. Nevertheless, positivity remains the main...

MAM Marketing Brands