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Guest Column: TRAI needs to focus on sectoral hygiene rather than economic regulation

MUMBAI: A silent crisis has been brewing in the residential segment of TV viewing sector. Even as its viewership increased during the Covid-induced lockdown, sectoral revenues took a severe hit. While Covid was termed an act of god, TV’s current state appears to be a man-made disaster. TV is an...

Regulators TRAI
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SWA Awards 2020: Article 15, Soni & Gully Boy win big

MUMBAI: The first ever SWA Awards 2020, organized by the Screenwriters Association, to felicitate screenwriters and lyricists was held yesterday and was a thundering success. Hosted by actors Varun Badola and Rajeshwari Sachdeva, the event focused mainly on the writers – with the jury members who...

Television Production House Post Production
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BARC announces intent to initiate ‘one video view' measurement

MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV, on the mobile handset and on OTTs as linear or video on demand. BARC India CEO Sunil Lulla says the monitoring agency may have a solution by 2021.

Television TV Channels Viewership
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Screenwriters Association announces nominees for lyrics category of SWA Awards 2020

MUMBAI: Screenwriters Association (SWA), the Indian guild of screenwriters and lyricists, announced today the 10 nominees for the Lyrics category of SWA Awards 2020. Winners of the best lyricist for feature film and best lyricist for tv serial/original series will be announced in an online awards...

Television Production House Post Production
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65% millennials and Gen Z prefer OTT over TV, report says

Urban India’s youth has relied on OTT platforms to kill monotony. Amid other options, the streaming services have emerged as the most popular source of entertainment as 70 per cent of the youth have turned towards OTT platforms in their spare time.

iWorld Over The Top Services

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