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Viacom18 beats Monday Blues with fun social media chatter within its brands

MUMBAI: The coronavirus outbreak has brought dramatic changes in our lifestyle. To slow down the spread of the pandemic in the country, we have been asked to maintain social distancing. This Monday could have been more gloomy than usual. But, Viacom18 brands started social chatter within themselves...

Television TV Channels GECs
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TV, digital and film shoots stop in Mumbai from today

MUMBAI: Mumbai’s content producers were in for a shock. When they reached the gates of Film City this morning, they found them shut.  Until late last evening, Film City officials were adamant that they would keep the government-owned location open till 19 March, until they received official notice...

Television Production House Film Production
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TRAI report: Broadband sector saw growth of 36.52% in 2019

MUMBAI: TRAI in its annual report has stated that in the last ten years a substantial number of HD pay television channels have been launched by broadcasters. As on 31 March 2019, there are a total of 99 operational HD channels. Let’s have look at detailed description below: Internet and Broadband...

Regulators TRAI
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Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
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Hair care sector joins top 5 sectors advertising on TV in Q2’2019: TAM AdEx

MUMBAI: Personal Care/Personal Hygiene products became the top sector to advertise on Indian television in the second quarter of 2019, recording a growth of 23 per cent in ad volumes, a latest TAM AdEx data reveals. It ranked second in the first quarter, commanding 18 per cent of the ad volumes,...

MAM Marketing Brands

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