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We want high-quality OTT content available, accessible, and affordable to consumers: Tata Play chief communications officer Anurag Kumar

Mumbai: Tata Play's (formerly known as Tata Sky) over-the-top (OTT) platform, Tata Play Binge, has enabled 17 streaming apps in addition to gaming under one roof. "It is not an easy task to create effective communication with consumers, especially when the brand is as big as Tata," shares Tata Play...

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Earlier, there was a creative courage to be roughly right, rather than precisely wrong: CII The Big Picture Summit 2022

Mumbai: The Big Picture Summit 2022, organised by the Confederation of Indian Industry (CII) on 16 & 17 November saw the presence of various senior executives and officials from the advertising, film, TV, marketing, and OTT fraternities.

Television TV Channels GECs
Sports provide a lift to broadcast TV in September, streaming remains top in the US: Nielsen report

Mumbai: The kickoff of the fall TV season in the US and the return of football provided audiences with an abundance of new content in September, fueling a 2.4 per cent rise in total TV viewing. The arrival of new broadcast programming provided the traditional lift that we’ve seen historically, but...

Television TV Channels GECs
Advertising on TV continues to flourish, reveals GroupM’s Consumer Eye Research

Mumbai: GroupM has launched Consumer Eye Research, which seeks to uncover insights related to the impact of media-related technologies on brands and society. The latest edition of the report, titled "Advertising on TV: Flagging or Flourishing," analysed the potential of advertising on television....

MAM Marketing MAM
Projects are allotted to creators rather than the brand: Victor Tango founders Vaibhav and Tabassum Modi

Mumbai: When someone says ‘Victor Tango’, what comes to mind? Some sort of American intelligence code? This Mumbai-based content creation duo is no less than any international intelligence agency when it comes to delivering the right content. Victor Tango Entertainment, named after the founders'...

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