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Filamchi inks a strategic partnership with Chingari app

Bhojpuri film Loha Pahalwan will be live-streamed on the app for the first time

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MUMBAI: Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network has signed a strategic partnership with Chingari, a homegrown short video app for live streaming of its world TV Premieres.

The association will commence with the premiere of the movie Loha Pahalwan, which will be live-streamed on the Chingari app. The tie-up marks a first in the genre as a TV channel and short video platform will integrate to enhance a multi-viewing experience for the audience.

Speaking on the plan of action, Chingari's co-founder and CEO, Sumit Ghosh said, “This is one of its kind collaboration where a film will be premiered and made available to the audience through not just TV channel, but also through a short-video platform which will not only expand the audience base but provide a new way of live streaming films in the current digital world. Evolution is the key and Chingari aims to continue collaborating and evolving the space of digital media to the best of its capabilities so that the audience and creators both benefit from it.”

Commenting on the association, IN10 Media Network, AVP-Marketing, Vinita Shrivastav, said, “The Bhojpuri market has the potential to grow as the audience seeks more localized and relatable content. In today’s multiscreen world, we need to be omnipresent to reach out to our viewers and let them experience content across platforms. The association will aid the platforms in increasing their audience base and engaging them across Bhojpuri movie fans."

Talking about the collaboration, app's co-founder, and COO, Deepak Salvi said, “The contest on Chingari is to provide an overall benefit to both the film creators and the Chingari creators. Pawan Singh is one of the most renowned actors of Bhojpuri Cinema and hence it is authentic entertainment being made available for our audience along with a chance to win a huge cash prize.”

The live streaming is supported by a dialogue challenge #mainbhifilamchi where Chingari users can create interesting videos on Pawan Singh’s dialogues from the movie and participate in the contest to win 20 lakh Chingari coins.

The movie will air on 22 May at 1:00 pm on Filamchi channel and Chingari App.

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