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Guest column: How OTT platforms can keep customer churn at bay

The breakneck speed of OTT growth currently underway across the globe, improvements in internet speeds, and the addition of improved technology have been advantageous for millions of users to gain access to content on the go.

iWorld Over The Top Services
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Guest column: What not to do - A revelation in the times of Covid2019

As we now stand in 2021, I remember a strategy quote by Sissy Gavrilaki which reads, “Failure is nothing more than a chance to revise your strategy.” When the bullet of Covid2019 pierced through our uneventful and routine lives, we didn’t know what hit us.

Specials Year Enders
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"We are expanding our genres & focussing on chiselled storytelling": Juggernaut Productions' Samar Khan

Director and producer Samar Khan, who is known for his critically acclaimed war drama film Shaurya, is now weaving stories for digital platforms. Khan has now donned the hat of a creative producer for Avrodh on SonyLiv.

iWorld Over The Top Services
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I am passionate about building businesses that have scale: Aditya Pittie

From being a young man who had to Google about downlinking and uplinking and did not know how a satellite signal works a decade ago to an entrepreneur at the helm of a media conglomerate, IN10 Media Network and Pittie Group managing director Aditya Pittie has come a long way.

Television TV Channels People
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We are in the race to build a niche product, not to increase user numbers: Aditya Pittie

“We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product.” IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network’s OTT business in an ever-growing market.

iWorld Over The Top Services

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