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How 2020 turned out for Zee English cluster

MUMBAI: Despite the challenging business environment, 2020 was a year of adaptability, growth and innovation. During the lockdown, television came across as a trusted medium. There was significant growth in TV viewership, led by more walk-ins as well as more time spent on television. The Zee...

Television TV Channels English Entertainment
2020: The tipping point for the Indian OTT ecosystem

The Covid2019 pandemic has walloped many industry verticals this year but digital-first categories including over-the-top (OTT) or streaming video services have actually been given a leg up.

Specials Year Enders’s rewind song ‘Bhaad Mein Jaa 2020’ wins internet

Bengaluru: As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulated in a funny, witty and topical video by sleep and home solutions company, The video, which has amassed more than 1.6 million views across the internet in three days, came at an...

MAM Marketing MAM
Chivas urges people to stay safe at home & enjoy responsibly

Chivas India has launched its latest digital campaign ‘Celebrate Within’ to revive the true meaning of celebration. The campaign features five eminent personalities who through individual films express the joy of celebrating what is within.

MAM Marketing MAM
PubNation: How print players expanded digital operations amid Covid

The process of the digital transformation of the print industry has been ongoing for a while now, but the Covid2019 crisis accelerated the need for news publications to realign their objectives and operational model, and to look toward creating new avenues to diversify offerings.

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