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Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

Mumbai: Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated media AOR. The account was won in a multi- agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and...

MAM Marketing MAM
Lights, lamps and food this festive season

Mumbai: The festive season brings along with it a basket full of hope, happiness, smiles, lights, and, of course, food! We Indians have a fetish for scrumptious food, and for us, any occasion is incomplete without good food—the festive season, therefore, isn’t any different. Just like most of the...

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India TV appoints Puja Sethi as group editor of digital

India TV has roped in Puja Sethi as group editor of digital. Sethi, a senior journalist and digital strategist, brings over two decades of rich experience on board. Her last stint was with Zee Digital as a group editor.

Television TV Channels People
Liqvd Asia ropes in Praveen Nair as joint national creative director

Liqvd Asia, a leading digital full-service company, has brought in Praveen Nair as its joint national creative director. Praveen comes on board to bolster the creative leadership team and expand the company’s digital footprint.

MAM Media and Advertising People
Wavemaker India unveils earned equity report on IPL 2022

Mumbai: The real-time data intelligence solution provider, Wavemaker MESH, has revealed an earned equity report on IPL 2022. The report captures the social conversations around IPL 2022 based on multiple data points collated to create meaningful and actionable insights. The report analyses how the...

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