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Learning the importance of video marketing today

“Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign or a video live on social media. The virality of a video is the new scale of measurement for most advertisers now, and rightly so! When a video goes viral, it can...

MAM Marketing Above The Line
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Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
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Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
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Karan Johar adds bold new flavours to our cuppaKoffee

Unabated and utterly unafraid - Koffee with Karan is back for its 6th season.

Television TV Shows Reality
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Pritam Jit Das joins BBC GoodFood India as chief operating officer

MUMBAI: BBC GoodFood India has strengthened its top-level management by appointing Pritam Jit Das to expand their presence in Print, Digital, TV, Social Media and Events.

Television TV Channels GECs

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