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Brands eye stronger recovery in ad spends this festive season

MUMBAI:  The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping had no other option but to join the digital marketing bandwagon to engage with their consumers. Now with the festive season almost upon us,...

MAM Marketing Brands
Prasar Bharati gains over 15 Mn digital subs since 2017

Public broadcaster Prasar Bharati has added more than 15 million digital subscribers on YouTube between 2017 and 2021. The total digital subs for both its services - Doordarshan and All India Radio (AIR) across News and general infotainment has now reached a current digital subscriber base of 17.3...

Television TV Channels Viewership
Tele-Wise Marathi: Why TV still remains the best medium for advertising

The Marathi TV language landscape presents a stark contrast to the regional TV landscape in the southern states where the regional language is almost a necessity to communicate and connect with the viewers.

Television TV Channels Viewership
Gulf Oil lauds truck drivers in new Raksha Bandhan ad film

Mumbai: Gulf Oil India has launched a digital film as a part of its on-going Gulf  ‘Superfleet Suraksha Bandhan’ campaign to appreciate the truck drivers who have been behind the wheels to ensure an uninterrupted supply of essentials and medical supplies. This digital film themed around the...

MAM Media and Advertising Ad Campaigns
OneFitPlus signs Kiara Advani & Sidharth Malhotra as brand ambassadors

Mumbai: Homegrown fit-tech company OneFitPlus, which deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed actors Kiara Advani and Sidharth Malhotra as brand ambassadors in its first celebrity engagement. The Bollywood actor duo will be seen promoting...

MAM Marketing MAM

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