Pepsi announces new campaign ‘More Fizz, More Refreshing’

The new Pepsi TVC will be amplified via a robust 360-degree campaign.

Mumbai: Pepsi has rolled out a new ad film that continues to elevate its philosophy of "More Fizz, More Refreshing," featuring brand ambassador Salman Khan.

The new film reiterates that Pepsi is the voice and choice of the swag generation. The campaign's core message is to encourage young people to try Pepsi, which is now offering a more fizzy refreshing experience to consumers.

The new Pepsi TVC will be amplified via a robust 360-degree campaign. Pepsi is available in single and multi serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.  

The film opens with a young couple sitting at a diner, where a waitress serves them a bottle of chilled Pepsi. The guy gets up, walks to the waitress, and asks her to serve them a cola beverage with more fizz, and he is overheard by none other than superstar and swag ambassador Salman Khan, who is seated nearby.

Khan, in his irreverent swagger, passes on a glass of cola and asks him to try it. The boy's thirst is dramatically quenched, and he asks the waitress if he wants the same cola beverage as the one given to him just now. Hearing this, Khan says he was just given Pepsi, which surprises the boy because he hadn't expected Pepsi to have so much fizz. The boy then picks up a bottle of Pepsi and is seen enjoying the more refreshing experience that it has to offer.

Speaking on the film, PepsiCo India Pepsi Cola category lead Saumya Rathor said, "Pepsi’s new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoting on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman has been an absolute delight, and we are sure all Pepsi lovers will enjoy his new swag avatar in the film."

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