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#StingMachaDe campaign garnered over 4 billion views on Moj

Mumbai: Pepsico’s energy drink Sting partnered with short video app Moj for the "#StingMachaDe" campaign to host the ultimate hashtag challenge to promote "Life ko electrifying dance banao; Jhalak Dikkhla Jaa par apni jhalak dikhao."

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Havas Worldwide India appoints Jaibeer Ahmad as managing partner - North

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has appointed Jaibeer Ahmad as managing partner – North. Ahmad joins from Cheil India, to further strengthen and support the creative offering of Havas Worldwide India.

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Publicis Groupe India and DIF launch report: ‘Decoding ONDC – Perspective for Marketers’

Mumbai: Publicis Groupe India and Digital India Foundation (DIF) have launched their insightful report ‘Decoding ONDC-Perspective For Marketers’ in Oberoi, Gurugram with top leaders from various corporations in addition to the Publicis Groupe India leadership team. This report is the first of its...

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Zomato’s Mohit Gupta bids adieu

Mumbai: In a sundry of exits at Zomato, Mohit Gupta has put in his papers as co-founder.  He had been with the food delivery company for about four and a half years. Gupta’s departure marks the third high-profile departure from Zomato. Earlier this week, the food delivery major’s head of new...

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Pepsi announces new campaign ‘More Fizz, More Refreshing’

Mumbai: Pepsi has rolled out a new ad film that continues to elevate its philosophy of "More Fizz, More Refreshing," featuring brand ambassador Salman Khan. The new film reiterates that Pepsi is the voice and choice of the swag generation. The campaign's core message is to encourage young people to...

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