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Complaints against misleading ads rose by 50% in 2017

The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the Department of Consumer Affairs to dispose of such complaints.

Regulators I&B Ministry
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Swiggy's first TV ad urges you to try its delivery

MUMBAI: Food delivery app Swiggy is enticing customers to its platform in its first ever ad campaign for television and digital. Conceptualised by Lowe Lintas Bengaluru, it pivots around how Swiggy is the best resort for any occasion due to its superior food ordering experience.

MAM Marketing MAM
Facebook rev, net income up in first quarter on higher mobile ad revenue

BENGALURU: Facebook Inc., (FB) reported 51.1 percent year-on-year (y-o-y) growth in ad revenue for the quarter ended 31 March 2017 (Q1-17, current quarter) as compared to the corresponding year ago quarter. Facebook in its earnings release says that Mobile advertising revenue represented...

iWorld Social Media
127 channels violating 12 min/hr ad-cap rule, TRAI releases details

MUMBAI: TRAI has now released details of pay (104 non-news and 23 news) channels carrying more than 12 minutes average duration/hour of advertisement (commercial & self promotional) during peak hours (7 pm to 10 pm) for 27 June to 25 September 2016.

Regulators TRAI
Music, Online and BJP crash FMCG party in weeks 1 to 6 of '17

BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top 10...

MAM Marketing Brands

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