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Guest column: Post pandemic, advertising shifts focus to brand building

NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing every possible thing to woo their audience? You may call them the "before coronavirus" commercials/ads that no longer work in today’s...

MAM Marketing MAM
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Parineeti Chopra signs as Dabur brand ambassador

NEW DELHI: Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand has also unveiled a new TVC with Chopra. The TVC is a slice-of-life relatable story of a young couple where the husband has a mild stomach problem after having a heavy...

MAM Marketing Brands
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315Work Avenue offers to protect you from ‘Indiranagar Gunda’ Rahul Dravid

MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka gunda’ in a Cred advertisement. Otherwise known for his cool persona, a commercial managed to do what the fiercest bowlers and toughest competition couldn’t — get Dravid to...

MAM Media and Advertising Ad Campaigns
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Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad

MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, ‘The Wall’, as he’s been dubbed for his rock solid Test match innings, has...

MAM Media and Advertising Ad Campaigns
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MIB cautions TV channels on 'misleading' online gaming ads

KOLKATA: Amid concerns over misleading advertisements on online gaming and fantasy sports, the ministry of information and broadcasting (MIB) has issued advisory to TV channels to follow guidelines issued by the Advertising Standards Council of India (ASCI) on 24 November. “All broadcasters are...

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