New Delhi: Personal care brand Mamaearth has awarded its media mandate to Publicis Groupe’s Zenith following a multi-agency pitch. The agency will bolster the brand’s advertising and promotion efforts in India and handle the whole gamut of media planning, together with model technique, planning, shopping for and implementation, it said on Monday.

“The scope of labor will deal with planning which is ROI pushed with knowledge analytics as its core. This emphasis will assist in broadening the digital-first model to bigger viewers and construct a powerful presence throughout its diversified classes and the classes they aspire to foray into in the near future,” the company added.

Zenith, CEO, Jai Lala, CEO said, “Mamaearth is dedicated to its customers and conserving its model concept and ethos intact, we at Zenith aim to ship a targeted consumer-driven 360-degree media method. With our distinctive ROI plus and digital-first observation, we intend to assist the model attain its enterprise targets within the FMCG class available in the market.”

Mamaearth, vice president, advertising, Sambit Sprint said, “As we develop, we’re continually trying to reach out to increasingly millennials in India and have significant conversations with them about our merchandise and our perception of “Goodness Inside”. We have now chosen Zenith as our media company companion. Zenith will assist us obtain our targets by figuring out the precise media combine and expedite the following step of our progress journey.”