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Alcohol digital ad spend grows to 24% in 2020

MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the ad market as a whole, as brands recover from a much steeper drop last year, according to a report by media agency Zenith published on Monday. Alcohol advertising...

MAM Media and Advertising Digital Agencies
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Telecoms' ad spend to return to 2019 levels of spending in 2022: Zenith

New Delhi: Telecom advertising will grow at an average rate of 4.5 per cent a year till 2023, as the sector recovers from an 8.7 per cent decline it suffered in the pandemic-ravaged 2020, according to Zenith’s Business Intelligence - Telecommunications report published on Monday. The agency...

MAM Marketing MAM
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Beauty, personal luxury ad spend in India to grow 15.2% over 2019: Zenith

NEW DELHI: Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury advertising to 1.7 per cent in 2021, according to Zenith’s Business Intelligence – Beauty and Personal Luxury report. However, India, after...

MAM Marketing MAM
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Throwback2020: The great show that Indian e-commerce industry put up

It was more than a decade-and-half long journey for the e-commerce industry in India to grow from a ticket booking platform to an  offeror of everything - from a needle to a car - online.

Specials Year Enders
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Video brands’ India ad spends to rise 19% by 2022: Zenith Report

KOLKATA: There is no denying that the advertising market has been in the doldrums for most of the year, owing to the Covid2019 pandemic. However, video entertainment ad spends are projected to shrink just 0.2 per cent in 2020 across ten key markets, according to the recent Zenith Business...

MAM Marketing MAM

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