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KBC returns with a bevy of sponsors for its 13th edition

Mumbai: Sony Entertainment Television (SET)’s iconic quiz show - ‘Kaun Banega Crorepati’ has returned with its 13th season on Monday. The show’s creators have stepped up the game with a bevy of sponsors backing the show hosted by megastar Amitabh Bachchan.

Television TV Channels GECs
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Global cost of TV advertising up by 5%: Zenith

The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on Monday. This rise will mainly be driven by the exceptional demand for performance-led ecommerce advertising on online video,...

MAM Marketing MAM
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Zenith bags the media mandate for Mamaearth

New Delhi: Personal care brand Mamaearth has awarded its media mandate to Publicis Groupe’s Zenith following a multi-agency pitch. The agency will bolster the brand’s advertising and promotion efforts in India and handle the whole gamut of media planning, together with model technique, planning,...

MAM Media and Advertising Account
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Alcohol digital ad spend grows to 24% in 2020

MUMBAI: Alcohol ad spend in 12 key markets, including India will grow by 5.3 per cent in 2021, ahead of the 4.9per cent growth of the ad market as a whole, as brands recover from a much steeper drop last year, according to a report by media agency Zenith published on Monday. Alcohol advertising...

MAM Media and Advertising Digital Agencies
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Telecoms' ad spend to return to 2019 levels of spending in 2022: Zenith

New Delhi: Telecom advertising will grow at an average rate of 4.5 per cent a year till 2023, as the sector recovers from an 8.7 per cent decline it suffered in the pandemic-ravaged 2020, according to Zenith’s Business Intelligence - Telecommunications report published on Monday. The agency...

MAM Marketing MAM

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