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Spykar hands over media duties to Zenith

Zenith has won the media duties of jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch. Spykar was established in 1992. It is now part of the Lord Bagri promoted Metdist Group, a global conglomerate with interests in diverse range of industries, including metals...

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HDFC Life hands media mandate to Zenith

Following an extensive pitch involving multiple media agencies, Zenith has won the agency of record (AOR) mandate for HDFC Life. This is for the entire traditional media mandate. The digital duties already lay with Performics.Resultrix.

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Zenith report says online video viewing to cross 1 hour a day

Consumers across the globe are becoming increasingly engaged with online videos. Zenith’s Online Video Forecasts 2018 reveals global consumers will spend watching online videos more than one hour on average this year. From 2017’s 56 minutes, the average will go up to 67 minutes.

iWorld Over The Top Services
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Mobile internet consumption to hit 28% of media use by 2020: Zenith Report

MUMBAI: The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. A recent report by Zenith Media Consumption Forecasts 2018, reveals that 24 per cent of all media consumption across the world will be mobile this year, up from just five...

MAM Marketing Brands
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Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

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