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Zenith: global ad spend to dive 9.1% in 2020

MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019.  Global agency Zenith concurs with this view and has revised its numbers for 2020.

MAM Media and Advertising Digital Agencies
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Zenith bags media mandate for HONOR Smartphones

MUMBAI:  Zenith has won the media mandate of HONOR, a global leading smartphone e-brand, in India.  This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch. HONOR India CMO Winston Li said, “It was a comprehensive pitch...

MAM Marketing MAM
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How digital technologies are reshaping pharma marketing in India

India holds an important position in the global pharmaceutical sector. As per an IBEF report, it is the largest provider of generic drug globally and supplies over 50 per cent of global demand for various vaccines, 40 per cent of generic demand in the US and 25 per cent of all medicine in the UK.

MAM Marketing MAM
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Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands
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India is third largest contributor to Zenith’s 3-year global adex prediction

Zenith has predicted that the global ad expenditure will grow 4.5 per cent in 2018, reaching $581 billion by the end of the year.

MAM Media and Advertising Media Agencies

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