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Mamaearth rolls out new campaign featuring its founders

Mumbai: Mamaearth has launched a digital video campaign, #SkinHealthywithCocoHaldi, featuring the brand founders, Varun Alagh and Ghazal Alagh. The campaign follows the launch of the new range, CocoSoft, which has been crafted with the goodness of coconut and turmeric (haldi). Conceptualised by...

MAM Media and Advertising Ad Campaigns
Zeno Group wins PR mandates of The Derma Co and Aqualogica from the house of Honasa

Mumbai: Honasa Consumer (HCPL) on Tuesday announced the appointment of Zeno Group to lead its strategic brand communications mandate for two brands, The Derma Co and Aqualogica. As part of the mandate, Zeno will lead the communication strategy for the two brands by managing communications across...

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Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory

Fast growing house of brands for personal care and parent company of Mamaearth, The Derma Co., Ayuga, & Aqualogica, Honasa Consumer (HCPL) has appointed Pratik Mukherjee as vice president, Brand Factory, where he will be responsible for crafting, launching, and building new brands business for...

MAM Marketing Brands
Mamaearth launches TVC with Sara Ali Khan & Vihaan Samat.

Mamaearth has launched its latest national television advertisement featuring Sara Ali Khan and Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall.

MAM Marketing Brands
HCPL acquires a majority stake in skincare brand Dr. Sheth’s

The parent company of Mamaearth and The Derma Co., Honasa Consumer has acquired skincare brand Dr. Sheth’s. Through this acquisition, the company has control of the majority stake in Dr. Sheth’s at a valuation of Rs 28 crore. The primary round of funds will be directed to accelerate future growth...

MAM Marketing Brands