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Mamaearth debuts on national TV with first ad film

New Delhi: It was nearly four years ago when the husband-wife duo Varun and Ghazal Alagh decided to launch their own personal care and beauty brand – Mamaearth, foraying into the toxin-free products category within the overall personal care and beauty sector that is estimated at $24 billion in...

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Jayant Chauhan joins Mamaearth as chief technology & product officer

NEW DELHI: FMCG brand Mamaearth has appointed Jayant Chauhan as chief technology & product officer. In his new capacity, Chauhan will oversee the overall product strategy and engineering and will lead the product development and infrastructure teams.

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"We want to be in the top 25 FMCG brands in India" - Mamaearth's Ghazal Alagh

It is a little baby in the FMCG space, but its safe, natural, toxin-free personal care products have helped Mamaearth take rapid steps and get noticed by the biggies. Started in 2015, by the husband-wife duo of Varun and Ghazal Alagh under Honasa Consumer Pvt Ltd, Mamaearth began with six baby care...

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Mamaearth celebrates #GoodnessInside as brand purpose

NEW DELHI: Mamaearth, the toxin-free personal care startup, announces its brand purpose as “Goodness Inside”. Mamaearth’s latest video brings forth this idea of ‘Goodness is a Choice’ to its consumers. It is a digital and social media led campaign with the key message that goodness isn’t a...

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Brands undertake mothers' day campaigns

Mumbai: Advertising and marketing world is buzzing with ideas on making Mother’s Day more special for their audiences. Brands are leaving no stones unturned to mark their presence on social media. Today is International Mother's Day, an occasion that reminds us the reason for our existence. During...

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