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Business news most benefitted, English GEC most affected genres: Chrome DM

MUMBAI: With a growth of 1.04 per cent as compared to last week (35), the Business news genre marked the highest opportunity to see (OTS) among all categories in week 36 of Chrome Data Analytics & Media. In the business news category, Zee Business gained the highest OTS in six metros with 85.2...

Television TV Channels Viewership
Guest Column: Dear Me…Be a good loser!

I failed often, failed bitterly, had my fair share of ups and downs. I had my apprehensions and my faults. I share here the positive convictions I have gained. May be they hold some wisdom for the millennials of today too as they venture for their first inclines.

MAM Marketing MAM
After high new business ranking, Dentsu Media rebranded as dentsu X

MUMBAI: Dentsu Aegis Network has launched dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu Media. The rebranding of...

MAM Marketing MAM
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Tata Communications celebrates 'spirit of India'

MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to...

MAM Media and Advertising Ad Campaigns
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Column-Policy Cross-Connections

Point 1: With over 1.2 billion population, India is a dream market for any product or service. In short, a land of opportunities.

Regulators I&B Ministry

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