MAM

WinZO onboards as sponsor for India-Australia series on SonyLiv

WinZO will be sponsoring a major sports event on a digital platform for the first time.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/27/wi.jpg?itok=d0RrbyD8

MUMBAI: Homegrown e-sports platform WinZO has come onboard as the official co-powered sponsor of the India tour of Australia on SonyLIV. This is the first time WinZO will be sponsoring a major sports event on a digital platform.

India’s tour of Australia, starting on 27 November 2020, is the Men in Blue’s first international tour after nine months post the global Covid2019 pandemic lockdown; Team India last played New Zealand in February 2020. The tour is two months long, comprising a three-match ODI series, followed by a three-match T20 series, and a four-match Test series. 

WinZo Games co-founder Saumya Singh Rathore said, “India is a market with over a billion cricket fans who have been hungry for cricketing action for the last nine months. Post IPL, it is great to see the resuming of international tournaments as well and it’s a proud moment for us to associate with the first India-Australia international series of the year. WinZO is always committed to bringing the best entertainment to Bharat.”

SonyLIV head ad sales revenue – digital business Ranjana Mangla said, “We are really delighted to have WinZO as a co-powered sponsor for the India tour of Australia on SonyLIV. This is a big overseas tournament that’s sure to drive viewership on the platform and be of value to both brands.”

WinZO was recently in the news for its $18 million series B funding led by global interactive entertainment fund, Makers Fund, New York-based Courtside Venture, and Steve Pagliuca, the co-chairman of Bain Capital and investor in Epic Games – developers of the massively popular Fortnite. All these players have made their maiden investments in the Indian market through WinZO.  

WinZO aims to create a highly personalised and localised social gaming platform powered by micro transactions, where users can enjoy multiple engaging gaming formats and fantasy sports in 10+ regional languages with their friends or strangers online.

Founded by Paavan Nanda and Rathore, WinZO has been successful in delivering strong positive unit economics in the Indian gaming ecosystem and has continued to support the gaming ecosystem by setting-up a game developers fund 2.0 of a $5 million corpus to fund projects in interactive entertainment space built by game developers.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/cik.jpg?itok=BecNELYz
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/iamai_0.jpg?itok=w2QAjbAc
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/grofers.jpg?itok=y6HX7PE2
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vmly.jpg?itok=s1Ef54Ak
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/glance.jpg?itok=q3NZ33ZR
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/nirmala_sitharaman.jpg?itok=Ad7dydqh
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vishnu_mohan.jpg?itok=5o9Ng_-j
Vishnu Mohan moves on from Havas after 25 years

New Delhi: Vishnu Mohan will step down as chairman and CEO of Havas Group southeast Asia (SEA), India and north Asia. A veteran of 25 years with the organisation, Mohan will be succeeded by Alberto Canteli, currently CEO of middle-east and eastern Europe Havas Group, who will be additionally...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/sa.jpg?itok=9SE3mIWe
Melorra enters Delhi market with three new experience stores

Lightweight fine jewellery brand Melorra has forayed into its largest market, Delhi/NCR with three new physical experience centres. Launched on the same day, Melorra’s brick-and-mortar outlets are located at Vegas Mall, Dwarka; DLF Promenade, Vasant Kunj; and DLF Avenue, Saket.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/24/manish.jpg?itok=a25l3sK9
Guest column: Why makeshift offices might be the future of work culture

The year-long lockdown pause brought by the pandemic is perhaps nature’s way of turning to a new page, a new format, and newer ways to move forward. A lot has changed and a lot more is changing.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required