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Sunstone Eduversity’s maiden Content Day concludes, over 20 brands participate

The event also saw participation from MTV, YouTube and MX Player

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MumbaI: Sunstone Eduversity concluded its maiden Content Day event, which witnessed participation from over 20 brands. The event was organised to shortlist the best Content ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from all over India.

Apart from YouTube, MTV and MX Player, the event also saw Voot, Mirchi, Culture Machine, Jagran Group and Anugrah Madison competing with each other in a bid to impress the jury and bag a spot in Sunstone’s 2022 Marketing Calendar.

Content Day is Sunstone Eduversity’s first self-curated mega event since the higher education platform bagged $28 Million in a Series-B round of funding, in October this year. It also marks the brand’s first manoeuvre towards its upcoming marketing and brand-building initiative wherein it plans to venture into fictional web-series content to engage with students and parents through OTT platforms and in-person/virtual interaction with students from various colleges across cities, in the form of Business Case Studies, Hackathon Competitions, and various other tools.

Sunstone Eduversity co-founder & CEO Ashish Munjal said, “We plan to deploy a significant portion of our recent Series-B fundraise towards building cutting-edge learning & technology assets, that will help us communicate with our TGs upfront. Our Content Day event is a crucial step forward towards the creation of an adhesive communication strategy which will not only enable us to connect with our audience more effectively, but also educate them about the various exciting propositions in store.”

Sunstone Eduversity head of marketing Alekhya Chakrabarty said, “This is the ideal time for the brand to go the extra mile and have active conversations with patrons that would help them make informed decisions. Given that parents are key decision-makers in their children’s higher education journeys, they deserve to be equally informed of India’s job market requirements and the skills necessary for one to make a mark.”

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