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The market for NFTs cannot be restricted by demographics: Anshul Ailawadi

Viacom18 YME (Youth, Music, and English Entertainment) cluster stepped into the fast-emerging NFT-verse in January with the extension of its ‘FullyFaltoo’ franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace that will launch its diverse range of...

Television TV Channels People
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Sunstone Eduversity’s maiden Content Day concludes, over 20 brands participate

MumbaI: Sunstone Eduversity concluded its maiden Content Day event, which witnessed participation from over 20 brands. The event was organised to shortlist the best Content ideas from top media houses, OTT platforms, production houses and youth-oriented content creators, from all over India. Apart...

MAM Marketing MAM
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MTV launches 'Memory Karaoke' to help people with Alzheimer’s

Mumbai: MTV in collaboration with Ogilvy has launched 'Memory Karaoke' - an initiative to help those living with early Alzheimer's cope with memory loss.  Emphasising how forgetting isn’t funny, 'Memory Karaoke' will feature four foot-tapping songs based on commonly forgotten information by those...

Television TV Channels Music and Youth
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Post-pandemic, more youngsters want to earn from their hobbies: MTV Youth Study 2021

Mumbai: Over 67 per cent of youth prefer streaming content of their choice, as it allows them to watch the content of their choice, without having to pretend or fear being judged. Majority of them also feel that it makes them more expressive and free, showed the latest MTV Youth Study - ‘...

Television TV Channels News Broadcasting
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MTV deepens LaLiga fandom in India

Mumbai: The new season of LaLiga Santander has kicked off on 14 August with Valencia CF vs Getafe CF, the first of 380 fixtures through a ten-month campaign. This season’s global partners include title sponsor Santandar and official partners Puma, EA Sports FIFA 2021, Microsoft, Budweiser, BKT...

Television TV Channels Sports