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Millennials seek local and purpose-driven content on TV and OTT

Seventy-one per cent of youth in our country are inspired by content. The number has moved from 58.4 per cent in 2016 to 71 per cent in 2018, revealed a new study by MTV Insights Studios ‘Mera Bharat Amazeballs’. Millennials are digital natives and they seek content beyond the confines of...

Television TV Channels Music and Youth
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Looking inside MTV Nishedh, an initiative to break social stigma

MTV is attempting to take the bull by its horns. With its new launch it aims to break the stigma around several health-related issues, make the youth aware about healthier social norms, talk about tabooed topics.

Television TV Channels Specialised and Niche
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How has 2019 been for youth and music category?

In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Universe of the Young. Undisputedly, India’s No 1 Youth Entertainment Brand, MTV reaches out to over 300 million homes today and witnessed a whopping 20 billion minutes of watch time on...

Specials Year Enders
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Nodwin Gaming, MTV join hands for premium esports content

MUMBAI: India’s biggest esports company Nodwin Gaming and India’s no.1 youth entertainment brand MTV have partnered to bring quality esports content to the masses. The move by Nodwin Gaming and MTV comes in as a big leap towards mainstreaming esports and taking it to the general audience. The...

Television TV Channels Sports
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MTV’s #BiryaniEmoticon campaign calls for the support of Biryani lovers to make it an emoticon

MUMBAI: What happens when you hear the word ‘Biryani’? Do violins start playing in your head? Does your heart skip a beat? Does your stomach start growling? If the answer is yes, and if your mouth is already salivating or your fingers have already reached a food delivering app, then you are one of...

Television TV Channels Music and Youth

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