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MX Player deploys H.266, slashes video streaming data usage by half

Online video consumption in India has grown exponentially, accounting for 80 per cent of consumer internet traffic. However, the user experience remains highly dependent on data usage and network speed.

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Rahul Sarangi quits MX Player to join Disney+Hotstar

KOLKATA: Senior media professional Rahul Sarangi has joined Disney+Hotstar as vice president- head of short form & new content initiatives. Last year, when streaming service MX Player branched out into short-format video through MX TakaTak , it had appointed Sarangi as MX Player new business...

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How MX TakaTak plans to sustain its initial success

MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps.

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Illusion Reality Studioz partners with Kunal Kohli for Ramyug

Mumbai: After successfully venturing into the digital space with the web series State of Siege: 26/11, Illusion Reality Studioz has added another title to their list - MX Player’s highly anticipated series Ramyug. Directed by Kunal Kohli, the magnum opus is the latest visual interpretation of ...

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'Cruising Legends' rides again on MX Player, top brands hop on

MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn.

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