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2020: The tipping point for the Indian OTT ecosystem

The Covid2019 pandemic has walloped many industry verticals this year but digital-first categories including over-the-top (OTT) or streaming video services have actually been given a leg up.

Specials Year Enders
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Insight TV lands in India with MX Player

Millennial-focused global content creator Insight TV has struck an exclusive distribution deal with MX Player, marking its foray into the Indian market.

iWorld Over The Top Services
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MX Player bags laurels at Asian Academy Creative Awards 2020

After its impressive wins in the national level at the 2020 Asian Academy Creative Awards, MX Player has now gone on to win 2 record-setting honors at the Grand Finals of the awards, being the only homegrown Indian OTT platform to win at an Asia level.

iWorld Over The Top Services
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Wife wishes for ‘upgraded’ husband in MX Player’s exclusive Marathi series

NEW DELHIA: MX Player is now streaming yet another exclusive Marathi web series titled Baykola Hava Tari Kay (What a Wife Wants). The comedy web series includes actors like Shreya Budge, Aniket Vishwasrao, Nikhil Ratnaparkhi, and others. The series is an MX Exclusive and Mirchi Play original. This...

iWorld Over The Top Services
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MX Player’s super-app format offers advertisers a well-rounded opportunity: Karan Bedi

Indian audiences have acquired a taste for premium originals offered by the over-the-top (OTT) platforms in recent times, and their appetite has only grown stronger in the wake of the Covid 2019 crisis.

iWorld Over The Top Services

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