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MX TakaTak launches influencer collaborative space

KOLKATA: Short video apps have paved the way for millions of young content creators to grow into digital superstars. With its vision of nurturing such budding talent, leading short format video app MX TakaTak not only aims at giving young creators a platform to showcase their talent, but is also...

iWorld Over The Top Services
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Gift of the jab: MX Player rolls out vaccine program for employees & their families

KOLKATA: As India prepares to enter the third phase of the Covid2019 vaccination drive, MX Player has announced the MX Covid19 Vaccine Program and has taken the responsibility of inoculating its employees and up to four dependents of their family. The program will be implemented in line with...

iWorld Over The Top Services
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MX Player ropes in Sidd Mantri as senior VP, Product

KOLKATA: Times Group’s premium OTT MX Player has roped in Sidd Mantri as senior VP – product. He will be responsible for driving a differentiated product strategy for all MX Player brand offerings across OTT video, music, games, and short form video platform MX TakaTak. As a part of this role, he...

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CII backs IAMAI’s OTT self-regulation toolkit

The Confederation of Indian Industry (CII) has welcomed the toolkit for implementation of the code for self-regulation of online curated content providers brought out by the Internet and Mobile Association of India (IAMAI) last week.

iWorld Over The Top Services
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MX Player, Axe & Mindshare partner for interactive short film The Right Click

KOLKATA: Entertainment super app MX Player has dropped the trailer of its interactive short film –The Right Click. With this product innovation, it has become the only homegrown OTT platform to introduce viewers to interactive narratives that enables them to decide on the course of the story. In...

iWorld Over The Top Services

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