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MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.
Mastiii claims to commands a market share of 18 per cent. Tapping into originality, the channel is at the forefront of innovation as it has introduced several ‘firsts’ to the audiences - like Mastiii Specials. The channel’s holistic and innovative approach to music, in addition to the consistent growth in ratings makes it the ideal platform for advertisers.
In a move to capitalise on the channel’s growing popularity, attributed to leading shows like ‘Mastiii Doubles’ & ‘Love Aajkal’, the ad rate hike has been well accepted. Recent releases like See TaareMastiiiMein, a celebrity chat show that had fun-filled viewer engagements with the likes of Amitabh Bachchan, Shah Rukh Khan, Salman Khan and many more; as well as the weekend special Mastiii Movie review has guaranteed buzz among the existing audience.
SABGROUP Group CEO Manav Dhanda said, “Mastiii stands out across almost all possible age-groups in HSM urban, with a dominance in NCCS AB. We are also the largest youth audience aggregator in the music & youth genre across age cuts like 15+ and 22+. We have received positive response from advertisers."
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